Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.
Take a look at one PR expert’s Barcelona Principles cheat sheet.
Here are a few crucial writing tips that PR professionals need to incorporate now.
The techniques you need to hone your writing skills so that the media or your customers take notice.
The next shiny new thing in social media isn’t necessarily a slam dunk.
With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.
Here’s how to convince your boss to back social spending.
To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.