Water Cooler

Why ROI is Often a Useless Metric for PR Professionals

May 21st, 2013 by

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.

The No. 1 Way to Avoid Typos

May 20th, 2013 by

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

What PR Pros Need to Know About Tumblr

May 20th, 2013 by

Yahoo agrees to purchase blogging site for $1.1 billion. Now the question for the Web giant is how to make money off the social platform.

Heed Murdoch’s Warning with These Facebook Alternatives

May 17th, 2013 by

Here are three under-the-radar social networks that are gaining traction. Get to know them now in case Murdoch’s prediction becomes a reality.

You’re Graduating With a Degree in Communications. Now what?

May 17th, 2013 by

The 5 things you need to do (or have already done) to land full-time work in communications.

Obama/Captain Kirk Mind-Meld: Media Training the Star Trek Way

May 16th, 2013 by

No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.

3 Tactics to Boost the Impact of Your Press Releases

May 16th, 2013 by

Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.

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10 Tips on How to Handle a Crisis on Twitter

May 15th, 2013 by

In a social-media age, crises come at you fast and furious. PR pros should use Twitter to help mitigate any potential damage. Here’s how.

These are the Barcelona Principles You Should Internalize

May 15th, 2013 by

Take a look at one PR expert’s Barcelona Principles cheat sheet.

Writing Pointers Every Communications Pro Should Memorize — Today

May 14th, 2013 by

Here are a few crucial writing tips that PR professionals need to incorporate now.