Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.
Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.
The issue of on-screen violence comes to the forefront for the fourth time in 2012, but this time the controversy will not fade away.
After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.
A PR News poll of communications executives also finds that social media and media relations will be the top required skills for new hires.
Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.
The New York Times has published an in-depth investigative piece about Wal-Mart, and the heat is on for the retailer to respond.
A comedy show not usually known for sensitivity—except in times of great crises—shows a deft communications touch.
Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.
PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).