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4 Steps Toward a Productive PR Team

November 4th, 2015 by

Here are some tips for creating a solid PR communications team that is dedicated, productive and creative.

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A Social Media Checklist for Your Crisis Communications Plan

November 4th, 2015 by

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.

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How CSR Can Help Your Brand Bond With Gen-Z

November 3rd, 2015 by

Knowing Gen-Z can help your brand use CSR to gain loyalty.

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Measurement: Know Your Goals AND Objectives

November 3rd, 2015 by

You need to see both the forest and the trees when it comes to knowing what you want.

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3 Things Chipotle’s Done Right Post-E. Coli—and a Few Misses

November 2nd, 2015 by

How Chipotle has reacted to a possible E. coli outbreak in six of its outlets.

5 Tips to Launch an Electrifying Corporate Narrative

November 2nd, 2015 by

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.

How an Agency and its Partner Turned a New Product Into a Best Seller

October 30th, 2015 by

Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.

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6 Steps to Creating Compelling Video Content for Your Brand

October 30th, 2015 by

Here are some thoughts to consider when starting a video project from scratch.

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4 Social Components of the CMO’s Toolkit

October 29th, 2015 by

Social is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.

3 Must-Haves in Twitter’s “Brand Hub” For PR Pros

October 29th, 2015 by

The Brand Hub looks to give brands a more detailed analysis of Twitter impressions with a focus on tracking conversations across the platform in a few different ways.