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3 Things Chipotle’s Done Right Post-E. Coli—and a Few Misses

How Chipotle has reacted to a possible E. coli outbreak in six of its outlets. | MORE »

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5 Tips to Launch an Electrifying Corporate Narrative

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail. | MORE »

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How an Agency and its Partner Turned a New Product Into a Best Seller

Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.  | MORE »

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6 Steps to Creating Compelling Video Content for Your Brand

Here are some thoughts to consider when starting a video project from scratch. | MORE »

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4 Social Components of the CMO’s Toolkit

Social is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.  | MORE »

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3 Must-Haves in Twitter’s “Brand Hub” For PR Pros

The Brand Hub looks to give brands a more detailed analysis of Twitter impressions with a focus on tracking conversations across the platform in a few different ways. | MORE »

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Sell PR Data to Senior Execs First—Then Sell Them on PR

Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference. | MORE »

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How to Get Media Attention During an Active News Cycle

It’s hard to compete with a huge news story when you’re trying to pitch your brand’s message to the media. Here are some tips to deal with the unexpected.  | MORE »

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PR News Announces Winners of 2015 Agency Elite Awards

PR News recognized the winners and honorable mentions at its 2015 Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.  | MORE »

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4 Iconic Campaigns Inducted Into PR News’ Platinum Hall of Fame

In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.  | MORE »

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