In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.
How Chipotle has reacted to a possible E. coli outbreak in six of its outlets.
No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.
Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.
Here are some thoughts to consider when starting a video project from scratch.
Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.