Indira Abidin has experience tackling PR campaigns rooted in topics not discussed in polite society. Read some takeaways from her work on “World Toilet Day.”
One of the most uncomfortable positions for a speaker is to be challenged by the press. Unfortunately, it can occur at any given moment during a public event, and it’s something you have to be prepared for.
Reports have surfaced that a massive fast food protest will be staged next week around the country. Employees from McDonald’s, Wendy’s and Burger King are all expected to walk out of their jobs to voice concerns about poor treatment and unlivable wages.
The phrase “too many cooks in the kitchen” holds true for the editing process, as many PR pros can attest. A perfectly good press release or, worse, investor-relations memo, can be transformed into a Franken-doc by the time everyone has made their tweaks.
A recent blog post by my colleague Diane Schwartz, titled, “9 Words to Avoid Saying Today,” struck a chord with communication pros. Using phrases such as “um,” and “you know” won’t do you any favors when you’re trying to impress the CEO or a prospective client.
Want to ensure that your press releases rise like cream to the top of a journalist’s inbox? Here are five questions to mull over before you send out your latest pitch.
There have been several CEO-related stories in the last few days. There was the buzz surrounding the feature story on Yahoo CEO Marissa Mayer in the September issue of Vogue, accompanied by a two-page photo spread of Mayer decked out on a chaise lounge in a blue Michael Kors dress.