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A Social Media Checklist for Your Crisis Communications Plan

November 4th, 2015 by

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.

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How CSR Can Help Your Brand Bond With Gen-Z

November 3rd, 2015 by

Knowing Gen-Z can help your brand use CSR to gain loyalty.

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Measurement: Know Your Goals AND Objectives

November 3rd, 2015 by

You need to see both the forest and the trees when it comes to knowing what you want.

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3 Things Chipotle’s Done Right Post-E. Coli—and a Few Misses

November 2nd, 2015 by

How Chipotle has reacted to a possible E. coli outbreak in six of its outlets.

5 Tips to Launch an Electrifying Corporate Narrative

November 2nd, 2015 by

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.

How an Agency and its Partner Turned a New Product Into a Best Seller

October 30th, 2015 by

Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.

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6 Steps to Creating Compelling Video Content for Your Brand

October 30th, 2015 by

Here are some thoughts to consider when starting a video project from scratch.

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4 Social Components of the CMO’s Toolkit

October 29th, 2015 by

Social is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.

3 Must-Haves in Twitter’s “Brand Hub” For PR Pros

October 29th, 2015 by

The Brand Hub looks to give brands a more detailed analysis of Twitter impressions with a focus on tracking conversations across the platform in a few different ways.

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Sell PR Data to Senior Execs First—Then Sell Them on PR

October 28th, 2015 by

Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.