Water Cooler

5 Expert Tips for Amazing Content Marketing

May 28th, 2013 by

Here are five PR tips on producing the best content marketing for your company.

4 Ground Rules for Sharing Social Metrics With Your CEO

May 24th, 2013 by

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

Tips for the Post-Interview (Don’t Forget to Say Thank You)

May 24th, 2013 by

Follow up with a thank you note after an interview to make the right impression

NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

May 23rd, 2013 by

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

5 Inspiring Quotes from Women Leaders

May 23rd, 2013 by

Here are words of wisdom from five powerful ladies to inspire you today.

Our Favorite Communicators (That’s You) Reveal Their Dream Jobs

May 22nd, 2013 by

A PR gig in the sports field holds a lot of appeal. But so, too, does the idea of working in PR for a yoga company or even being the press secretary for the president of the United States. Dream big, communications pros.

When Using Quotes in Your Writing, Make Sure They Pop

May 22nd, 2013 by

Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.

‘Listen’ to What Is Now One of the Most Important PR Skills

May 21st, 2013 by

They may be hard to measure, but these areas count for some of the increasingly important skills of communications.

Why ROI is Often a Useless Metric for PR Professionals

May 21st, 2013 by

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.

The No. 1 Way to Avoid Typos

May 20th, 2013 by

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.