Water Cooler

Facebook’s Message to Investors: Look to the Stars

by Sahil Patel | 02/02/2012

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment. | MORE »

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News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots

by Steve Goldstein | 02/02/2012

What football game? What ads? It’s the conversations about the ads that really matter. | MORE »

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Carnival Crash Needs an Industry Response

by PR News | 02/01/2012

Some crises are bad news for an entire industry, not just for the unfortunate company that is directly affected by a natural disaster, accident or act of malfeasance. Such is the case with Carnival Corp.’s … | MORE »

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Planned Parenthood Cut-Off Tests Komen’s Public Image

by Bill Miltenberg | 02/01/2012

Susan G. Komen for the Cure’s decision to cease funding of Planned Parenthood’s breast cancer screening programs will come with a price. | MORE »

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Google+ Hangouts Gets Presidential Seal of Approval

by Scott Van Camp | 01/31/2012

President Obama’s appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map. | MORE »

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Apple Tells Employees ‘We Care’ About Supply Chain Workers

by Sahil Patel | 01/31/2012

Apple took an employees-only route with its reaction to the New York Times article about its supply chain. | MORE »

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Vassar Opts for the One-Way Channel Crisis Response

by Bill Miltenberg | 01/30/2012

When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday. | MORE »

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Nonprofit Makes Headlines With Help of a Few Hundred Tacos

by Sahil Patel | 01/27/2012

A national advocacy group for immigration reform sent a tray of tacos to the mayor of East Haven, Conn., who recently made an unfortunate comment regarding the local Hispanic community. | MORE »

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Exposé About Apple’s Manufacturing Partners Creates PR Opportunity for Homegrown Brands

by Sahil Patel | 01/26/2012

An in-depth article in the New York Times about the brutal lives of those who made the iPhone or iPad you are holding right now may give new heft to the phrase "Made in U.S.A." | MORE »

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One Login, Lots of Data: Google’s Simplified Privacy Policy

by Bill Miltenberg | 01/25/2012

Google has simplified its privacy policy to make for one experience across its products, helping the company better understand users’ Web tendencies. | MORE »

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