Water Cooler

Rush’s Advertisers Just the Latest Targets of Online Activism

by Sahil Patel | 03/05/2012

Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation. | MORE »

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Public Relations Redefined and Deconstructed

by Bill Miltenberg | 03/02/2012

PRSA released its new definition for public relations on March 3, and we spoke with PRSA CEO Gerry Corbett and two PR News Advisory Board members to provide context on the new definition. | MORE »

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When It Comes to Criticism, Disney’s All Ears

by Sahil Patel | 03/02/2012

Disney has postponed the official opening of a new Epcot exhibit that promotes healthy lifestyles after being accused of stigmatizing overweight children. | MORE »

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Tiger Goes Off-Course at Press Conference

by Scott Van Camp | 03/01/2012

A tense standoff with a Golfweek writer at a pre-tournament press conference shows Tiger Woods’ golf game isn’t the only thing that needs a bit of fine-tuning. | MORE »

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Tweets for Sale

by Steve Goldstein | 03/01/2012

Two companies licensed by Twitter will soon be offering data mined from old tweets to paying clients—a boon for brands and, perhaps, a threat as well. | MORE »

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It’s Storytelling Time for Brands on Facebook

by Bill Miltenberg | 02/29/2012

Now that Facebook has officially launched Timeline for brands, PR pros must answer this question: What is our brand’s story, and how do we want to tell it visually? | MORE »

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NASCAR Driver Keselowski: Twitter Hero or Bad Example?

by Scott Van Camp | 02/29/2012

After an accident stopped the Daytona 500 for two hours, Brad Keselowski went where no race car driver has gone before—tweeting during the race. | MORE »

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Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship Through

by Steve Goldstein | 02/28/2012

While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why? | MORE »

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NBA All-Star Weekend Highlights the League’s Global Social Media Reach

by Bill Miltenberg | 02/27/2012

With 3 million people having texted or tweeted their votes in to help decide the slam-dunk contest, the NBA must now focus on keeping and engaging its ever-expanding international social audience. | MORE »

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