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New Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.
New Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.
Not that E.L. James and publisher Vintage needed any help moving copies of Fifty Shades of Grey, but the banning of the book by the Brevard County library is just the PR campaign they needed on the cusp of Mother’s Day.
Not that E.L. James and publisher Vintage needed any help moving copies of Fifty Shades of Grey, but the banning of the book by the Brevard County library is just the PR campaign they needed on the cusp of Mother’s Day.
Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.
Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.
Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.
Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.
After it was learned that Yahoo CEO Scott Thompson’s resume was inaccurate, the company tried to change the subject too quickly.
The "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs.
"Advertising is saying you're good. PR is getting someone else to say you're good."
-Jean-Louis Gassée
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