Water Cooler

Did Qantas Let Twitter Contest Go Too Far?

by PR News | 08/29/2011

Qantas Airlines was looking to create buzz around their sponsored rugby team, the Wallabies, as it played for a championship. What they got though, was unwanted buzz for a Twitter contest. | MORE »

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LinkedIn: No Longer a Social Third Wheel

by PR News | 08/26/2011

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

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LinkedIn: No Longer a Social Third Wheel

by PR News | 08/26/2011

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

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Bloomberg Is on the Job for Irene

by PR News | 08/25/2011

In the wake of Hurricane Irene there will be no mention of packed Broadway theaters from NYC Mayor Mike Bloomberg. | MORE »

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Apple’s Post-Steve Jobs Journey Begins

by PR News | 08/24/2011

Apple’s CEO has resigned, and so goes the company’s recognizable human face. | MORE »

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Is Strauss-Kahn’s Case Dismissal a Win for PR?

by PR News | 08/23/2011

There were strong PR elements in the case of ex-IMF chief Dominique Strauss-Kahn and his alleged sexual assault of a hotel maid. Just what role PR played has yet to be determined. | MORE »

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Did HP Miss the Marcom Boat on TouchPad’s Demise?

by PR News | 08/22/2011

When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death? | MORE »

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Exxon Writes Its Own PR Rules

by PR News | 08/19/2011

Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government. | MORE »

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Macy’s Misses With Martha Recall

by PR News | 08/18/2011

No company likes product recalls, but they do offer a way to communicate with customers on a more human level. | MORE »

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Should NYC’s Bloomberg Rethink Snub of First Responders on 9/11 Anniversary?

by PR News | 08/16/2011

For the most part, Michael Bloomberg’s tenure as NYC mayor has gone smoothly, but a decision excluding 9/11 first responders from the upcoming ceremony may lead to rough waters ahead. | MORE »

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