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Euro Bankers’ Tapping of Former BP PR Rep Has Its Own PR Implications

by Bill Miltenberg | 03/07/2012

The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers. | MORE »

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Oreo Turns 100, But Celebration Is Anything But Creaky

by Scott Van Camp | 03/06/2012

While the media has gobbled up the Oreos milestone, it’s online where you’ll find the big public celebration. | MORE »

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What’s Google+ Got That Its Rivals Lack? How About SEO and YouTube Integration

by Bill Miltenberg | 03/06/2012

Google shared statistics with the New York Times to prove that its social network is alive and well. | MORE »

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HBO and Palin Upstage Romney and Santorum

by Steve Goldstein | 03/05/2012

Two powerful brands have teamed up—unofficially, of course—to generate publicity for each other on the eve of Super Tuesday. | MORE »

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Rush’s Advertisers Just the Latest Targets of Online Activism

by Sahil Patel | 03/05/2012

Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation. | MORE »

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Public Relations Redefined and Deconstructed

by Bill Miltenberg | 03/02/2012

PRSA released its new definition for public relations on March 3, and we spoke with PRSA CEO Gerry Corbett and two PR News Advisory Board members to provide context on the new definition. | MORE »

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When It Comes to Criticism, Disney’s All Ears

by Sahil Patel | 03/02/2012

Disney has postponed the official opening of a new Epcot exhibit that promotes healthy lifestyles after being accused of stigmatizing overweight children. | MORE »

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Tiger Goes Off-Course at Press Conference

by Scott Van Camp | 03/01/2012

A tense standoff with a Golfweek writer at a pre-tournament press conference shows Tiger Woods’ golf game isn’t the only thing that needs a bit of fine-tuning. | MORE »

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Tweets for Sale

by Steve Goldstein | 03/01/2012

Two companies licensed by Twitter will soon be offering data mined from old tweets to paying clients—a boon for brands and, perhaps, a threat as well. | MORE »

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It’s Storytelling Time for Brands on Facebook

by Bill Miltenberg | 02/29/2012

Now that Facebook has officially launched Timeline for brands, PR pros must answer this question: What is our brand’s story, and how do we want to tell it visually? | MORE »

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