Cone Communications study says cause marketing has moved from a “nice to do” to a “must do.”
Is President Obama’s PR strategy a cynical ploy or smart politics?
When a crisis hits, it’s critical for an organization to circle the wagons and limit distractions that can cause a second crisis.
Those making hires (and granting raises) in communications should follow these three steps to find the PR stars of tomorrow, today.
Understanding and using correct grammar is a surefire way to get your point across in all PR content.
HP’s fall from tech grace continues as it takes an $8.8 billion write-down on Autonomy, a company it bought in 2011. As accusations fly, HP is in desperate communications mode: Putting the onus on others.
Want to keep your Facebook friends? Avoid posting about politics or going to the gym.
When it comes to pitching stories, more of today’s PR pros are treating influential bloggers like journalists at major media outlets. Yet there are some differences between the two to consider.
A new study finds that Facebook users are more concerned than ever about online posts and images that could come back to haunt them, particularly when job searching.
Word of mouth equals brand advocacy, and these three strategies can help small businesses drive word-of-mouth awareness.