“Model firms,” according to StevensGouldPincus, have been able to hold professional staff salaries well under half of total net revenue.
Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.
Follow up with a thank you note after an interview to make the right impression
A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.
A PR gig in the sports field holds a lot of appeal. But so, too, does the idea of working in PR for a yoga company or even being the press secretary for the president of the United States. Dream big, communications pros.
Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.
They may be hard to measure, but these areas count for some of the increasingly important skills of communications.
Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.