A PR gig in the sports field holds a lot of appeal. But so, too, does the idea of working in PR for a yoga company or even being the press secretary for the president of the United States. Dream big, communications pros.
Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.
They may be hard to measure, but these areas count for some of the increasingly important skills of communications.
Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.
Yahoo agrees to purchase blogging site for $1.1 billion. Now the question for the Web giant is how to make money off the social platform.
The 5 things you need to do (or have already done) to land full-time work in communications.
No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.
Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.