Water Cooler

5 Inspiring Quotes from Women Leaders

May 23rd, 2013 by

Here are words of wisdom from five powerful ladies to inspire you today.

Our Favorite Communicators (That’s You) Reveal Their Dream Jobs

May 22nd, 2013 by

A PR gig in the sports field holds a lot of appeal. But so, too, does the idea of working in PR for a yoga company or even being the press secretary for the president of the United States. Dream big, communications pros.

When Using Quotes in Your Writing, Make Sure They Pop

May 22nd, 2013 by

Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.

‘Listen’ to What Is Now One of the Most Important PR Skills

May 21st, 2013 by

They may be hard to measure, but these areas count for some of the increasingly important skills of communications.

Why ROI is Often a Useless Metric for PR Professionals

May 21st, 2013 by

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.

The No. 1 Way to Avoid Typos

May 20th, 2013 by

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

What PR Pros Need to Know About Tumblr

May 20th, 2013 by

Yahoo agrees to purchase blogging site for $1.1 billion. Now the question for the Web giant is how to make money off the social platform.

Heed Murdoch’s Warning with These Facebook Alternatives

May 17th, 2013 by

Here are three under-the-radar social networks that are gaining traction. Get to know them now in case Murdoch’s prediction becomes a reality.

You’re Graduating With a Degree in Communications. Now what?

May 17th, 2013 by

The 5 things you need to do (or have already done) to land full-time work in communications.

Obama/Captain Kirk Mind-Meld: Media Training the Star Trek Way

May 16th, 2013 by

No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.