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Cheerios Refuses to Pull Commercial and Cave in To those Upset by Interracial Depiction

June 3rd, 2013 by

A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.

What PR Pros Can Learn From Edith Bunker

June 3rd, 2013 by

She knew how to defuse tense situations and see every side of the story before making a final decision.

Want to Succeed on Pinterest? Pin In Color

June 3rd, 2013 by

What are your favorite colors? Your answer may depend on how much your content gets shared on Pinterest.

The Imperative of Cultivating a Content Marketing Strategy

May 31st, 2013 by

Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.

Take Advantage of LinkedIn’s New Feature with These Video Tips

May 31st, 2013 by

LinkedIn on Thursday launched its enhanced updates feature, which enables users to add images, documents and presentations to updates from the homepage.

Facebook Doles Out Verification Badges, But Only to ‘Prominent’ Brands

May 30th, 2013 by

Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.

Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong

May 30th, 2013 by

This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.

Your Pocket Guide to PR Social Measurement

May 30th, 2013 by

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.

A Video Apology Can Fight Viral with Viral

May 29th, 2013 by

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).

Lucky 13: PR Tips on How to Engage Audiences on Pinterest

May 29th, 2013 by

Nearly 50-million strong, the photo-sharing site offers PR pros a growing opportunity to engage audiences with visual content.