Water Cooler

Facebook Doles Out Verification Badges, But Only to ‘Prominent’ Brands

May 30th, 2013 by

Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.

Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong

May 30th, 2013 by

This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.

Your Pocket Guide to PR Social Measurement

May 30th, 2013 by

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.

A Video Apology Can Fight Viral with Viral

May 29th, 2013 by

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).

Lucky 13: PR Tips on How to Engage Audiences on Pinterest

May 29th, 2013 by

Nearly 50-million strong, the photo-sharing site offers PR pros a growing opportunity to engage audiences with visual content.

Report: PR agencies’ profitability up slightly in 2012

May 28th, 2013 by

“Model firms,” according to StevensGouldPincus, have been able to hold professional staff salaries well under half of total net revenue.

5 Expert Tips for Amazing Content Marketing

May 28th, 2013 by

Here are five PR tips on producing the best content marketing for your company.

4 Ground Rules for Sharing Social Metrics With Your CEO

May 24th, 2013 by

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

Tips for the Post-Interview (Don’t Forget to Say Thank You)

May 24th, 2013 by

Follow up with a thank you note after an interview to make the right impression

NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

May 23rd, 2013 by

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.