Water Cooler

Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.

This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).

Nearly 50-million strong, the photo-sharing site offers PR pros a growing opportunity to engage audiences with visual content.

“Model firms,” according to StevensGouldPincus, have been able to hold professional staff salaries well under half of total net revenue.

Here are five PR tips on producing the best content marketing for your company.

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

Follow up with a thank you note after an interview to make the right impression

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.