Water Cooler

Looking for the Next Mashable

by Steve Goldstein | 03/12/2012

Mashable will be acquired by a large media company—maybe tomorrow morning, maybe next week. But where will its audience go? | MORE »

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JetBlue Blogs About Family Ejection, But Is MIA on Facebook

by Bill Miltenberg | 03/12/2012

The Web has caught up with a story about JetBlue removing a family from a flight due to a 2-year-old’s tantrum. | MORE »

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Pinterest Stays in the Driver’s Seat

by Bill Miltenberg | 03/09/2012

Pinterest drove more traffic to other sites in February than Twitter, and represents yet another opportunity for brands to connect with customers. | MORE »

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Int’l Women’s Day: Women Prevail in PR, but in Numbers Only

by Scott Van Camp | 03/08/2012

In celebration of International Women’s Day, we take a look at PR and gender—and find that there may be a reverse gender gap. | MORE »

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6 Tips for PR Pros at SXSW—and for Those Keeping Score at Home

by Sahil Patel | 03/08/2012

If you’re going to Austin for SXSW, remember to check in frequently on Foursquare. And if you’re following from afar, the hashtag is #SXSW. | MORE »

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How Not to Build Your Brand: 5 Damaging Mistakes

by Aubrey Phelps | 03/08/2012

Brand development favors those who can highlight their expertise and identity—not those who blend in and leave clients without critical information. | MORE »

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Euro Bankers’ Tapping of Former BP PR Rep Has Its Own PR Implications

by Bill Miltenberg | 03/07/2012

The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers. | MORE »

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