Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.
Water Cooler
Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong
May 30th, 2013 by Lucia DavisThis might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.
Your Pocket Guide to PR Social Measurement
May 30th, 2013 by Lucia DavisTying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.
A Video Apology Can Fight Viral with Viral
May 29th, 2013 by Caysey WeltonA swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).
Lucky 13: PR Tips on How to Engage Audiences on Pinterest
May 29th, 2013 by Matthew SchwartzNearly 50-million strong, the photo-sharing site offers PR pros a growing opportunity to engage audiences with visual content.
Report: PR agencies’ profitability up slightly in 2012
May 28th, 2013 by Matthew Schwartz“Model firms,” according to StevensGouldPincus, have been able to hold professional staff salaries well under half of total net revenue.
5 Expert Tips for Amazing Content Marketing
May 28th, 2013 by Lucia DavisHere are five PR tips on producing the best content marketing for your company.
4 Ground Rules for Sharing Social Metrics With Your CEO
May 24th, 2013 by Steve GoldsteinDon’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.
Tips for the Post-Interview (Don’t Forget to Say Thank You)
May 24th, 2013 by Caysey WeltonFollow up with a thank you note after an interview to make the right impression
NASCAR Races Toward 1 Million Salutes on Twitter & Instagram
May 23rd, 2013 by Steve GoldsteinA Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.