Water Cooler

She knew how to defuse tense situations and see every side of the story before making a final decision.

What are your favorite colors? Your answer may depend on how much your content gets shared on Pinterest.

Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.

LinkedIn on Thursday launched its enhanced updates feature, which enables users to add images, documents and presentations to updates from the homepage.

Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.

This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).

Nearly 50-million strong, the photo-sharing site offers PR pros a growing opportunity to engage audiences with visual content.

“Model firms,” according to StevensGouldPincus, have been able to hold professional staff salaries well under half of total net revenue.