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Vassar Opts for the One-Way Channel Crisis Response

by PR News | 02/03/2012

Poughkeepsie, New York-based liberal arts school Vassar College gave false hope to 76 early-decision applicants on Friday, Jan. 27, when it erroneously informed them they were accepted to the school—only to tell them later they … | MORE »

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7 Ways to Separate Yourself From the Pack When Pitching the Media

by PR News | 02/03/2012

When it comes to media pitching, unfortunately, too many account executives, both novice and experienced, still rely on the hackneyed advice they learned in communications schools, often by professors who have not been on the … | MORE »

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News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots

by PR News | 02/03/2012

Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game, … | MORE »

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Bad News for Taco Bell as It Feels Heat From Chipotle

by Sahil Patel | 02/03/2012

A recent report identifying Taco Bell as the restaurant chain responsible for a salmonella outbreak in late 2011 brings with it a PR opportunity. | MORE »

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Social Media Looms Large in Komen’s Latest Decision

by Bill Miltenberg | 02/03/2012

After a three-day hailstorm of online negativity and criticism, Susan G. Komen for the Cure modified its funding stance toward Planned Parenthood. | MORE »

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It’s Hard to Silence Conversations Online, Just Ask Putin

by PR News | 02/02/2012

Vladimir Putin’s campaign Web site for the upcoming Russian presidential election, which takes place on Mar. 4, has provided a good reminder for PR pros on the dangers of trying to control the conversation around … | MORE »

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Planned Parenthood Cut-Off Tests Komen’s Public Image

by PR News | 02/02/2012

In the lead-up to the 2012 election, it seems that no nonprofit organization is exempt from dealing with the pressure of politics. This is particularly true for Susan G. Komen for the Cure, which halted … | MORE »

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An Opportunity for Pinkberry to Do Good

by PR News | 02/02/2012

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the … | MORE »

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Facebook’s Message to Investors: Look to the Stars

by Sahil Patel | 02/02/2012

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment. | MORE »

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News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots

by Steve Goldstein | 02/02/2012

What football game? What ads? It’s the conversations about the ads that really matter. | MORE »

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