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Police Chief Steps Down, as Trayvon Martin Petition Builds Steam

by Steve Goldstein | 03/22/2012

First Apple, Susan G. Komen and Rush Limbaugh felt the heat of online activists. Now it’s the Sanford Police Department’s turn. | MORE »

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Digital/Social Platforms Power The Hunger Games

by Scott Van Camp | 03/21/2012

Bolstered by strong Facebook and Twitter presences, The Hunger Games, set for release on Friday, is also the cornerstone of an ambitious Oxfam effort to fight hunger. | MORE »

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Twitter Turns Six

by Sahil Patel | 03/21/2012

Twitter may just be entering kindergarten, but the social platform already has proven its worth to the world, and expanded its Promoted Tweets offering on mobile. | MORE »

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As ‘Cheating’ Ad Makes the Rounds, Reebok Remains Mute

by Steve Goldstein | 03/20/2012

Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic. | MORE »

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Deft Handling of ‘Kony’ Criticism Gets Upstaged

by Scott Van Camp | 03/20/2012

"Kony 2012" filmmaker Jason Russell’s public romp in a San Diego neighborhood gets unwanted attention for Invisible Children. | MORE »

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Starbucks Enters New Business With a Juicy Typo

by Steve Goldstein | 03/19/2012

Starbucks gets some raspberries on the day its first juice bar opens. | MORE »

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It’s a (Third) Party for Pinterest

by Bill Miltenberg | 03/19/2012

Invitation-only site Pinerly promises to help Pinterest users with a dashboard for scheduling pins and viewing statistics. | MORE »

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Obama’s Extended Campaign Messaging Hits YouTube

by Bill Miltenberg | 03/16/2012

The Obama campaign’s new documentary on its YouTube channel includes a donation option, but will viewers watch all 17 minutes? | MORE »

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PRSA Defends PR Against Congressional Investigation

by Sahil Patel | 03/16/2012

After the U.S. Senate Subcommittee on Contracting Oversight launched an investigation into the Obama Administration’s employment of PR agencies, PRSA shot back. | MORE »

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Decisive Move to Cancel ‘Luck’ a Long-Term Win for HBO

by Steve Goldstein | 03/15/2012

We all knew that HBO was a smart cable programmer—it turns out that it’s smart when it comes to making calls that affect its reputation as well. | MORE »

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