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PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

by PR News | 02/08/2012

Measuring the ROI of social media can be a complicated process—but it doesn’t have to be. Danielle Brigida, social media manager for the National Wildlife Federation, is not only a believer in the absolute importance … | MORE »

Tags: Facebook, Kickboxer, Media, Public | Comments Off

Exit the Scapegoat at Komen. Who’s Next?

by PR News | 02/08/2012

As expected, Karen Handel has resigned as VP of public affairs for Susan G. Komen for the Cure. Her resignation can be perceived as part of the organization’s response to the public outcry over its … | MORE »

Tags: Kickboxer, Super Bowl | Comments Off

Clint Eastwood Replies to Critics With Magnum Force

by PR News | 02/08/2012

Clint Eastwood’s Super Bowl ad for Chrysler did not make some Republicans’ day, but his no-nonsense rebuttal to criticism is a marvel of concision and emphatic message control. The political impartiality of Eastwood’s two-minute tome … | MORE »

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BC Hydro’s PR Investment May Reap Powerful Rewards

by Bill Miltenberg | 02/08/2012

British Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes. | MORE »

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Goldman Sachs CEO Occupies Center Stage for Human Rights Org

by Bill Miltenberg | 02/07/2012

Goldman Sachs CEO Lloyd Blankfein signed on with the Human Rights Campaign to help generate awareness for marriage equality, garnering some positive coverage for himself for a change. | MORE »

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Exit the Scapegoat at Komen. Who’s Next?

by Steve Goldstein | 02/07/2012

Focusing the blame on one person for the handling of the cutoff of funding to Planned Parenthood is unbecoming to a once-proud organization. | MORE »

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Clint Eastwood Replies to Critics With Magnum Force

by Scott Van Camp | 02/07/2012

While unforgiving Republications cry foul on Chrysler’s Super Bowl ad, Clint Eastwood’s explanation is every which way but loose. | MORE »

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Bad News for Taco Bell as It Feels Heat From Chipotle

by PR News | 02/06/2012

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across … | MORE »

Tags: Bells, Tacos | Comments Off

Social Media Looms Large in Komen’s Latest Decision

by PR News | 02/06/2012

Hyperbole may often be used when describing the impact of social media, but over the last month, its power has been undeniable in helping organize people to inspire—or prevent—change. Susan G. Komen for the Cure … | MORE »

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