For PR pros, IT execs may turn out to be their new BFFs. Here’s how to cultivate one of the most important interoffice relationships.
Water Cooler
Are Your Interns Camera-Ready? Inspiration from ‘The Internship’
June 5th, 2013 by Matthew SchwartzComedy aside, the movie may raise some interesting questions about the effectiveness of your internship program.
Michelle Obama Schools Heckler, Follow Her Lead with these Tips
June 5th, 2013 by Lucia DavisUse these three tactics to ensure your CEO or client can neutralize a hostile audience.
Rapid Response to A Crisis is Seldom Enough
June 4th, 2013 by Matthew SchwartzTaco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.
Tips from Angelina Jolie and Michael Douglas on Controlling the Message
June 4th, 2013 by Lucia DavisTwo world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?
Cheerios Refuses to Pull Commercial and Cave in To those Upset by Interracial Depiction
June 3rd, 2013 by Lucia DavisA recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.
What PR Pros Can Learn From Edith Bunker
June 3rd, 2013 by Matthew SchwartzShe knew how to defuse tense situations and see every side of the story before making a final decision.
Want to Succeed on Pinterest? Pin In Color
June 3rd, 2013 by Lucia DavisWhat are your favorite colors? Your answer may depend on how much your content gets shared on Pinterest.
The Imperative of Cultivating a Content Marketing Strategy
May 31st, 2013 by Caysey WeltonContent marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.
Take Advantage of LinkedIn’s New Feature with These Video Tips
May 31st, 2013 by Lucia DavisLinkedIn on Thursday launched its enhanced updates feature, which enables users to add images, documents and presentations to updates from the homepage.
