New report from Columbia University details how the definition of journalism is rapidly changing (but, for PR pros, the song often remains the same).
Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.
SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.
The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.
Presenters at the Association of National Advertisers’ Creativity Conference say that, in the quest for compelling storytelling, showing failure isn’t a bad thing.
PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.
The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.
Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.
Production house just a preview of things to come for PR pros that are producing more online-video programming.
Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.