Water Cooler

How to Win Over Your IT Department

June 6th, 2013 by

For PR pros, IT execs may turn out to be their new BFFs. Here’s how to cultivate one of the most important interoffice relationships.

Are Your Interns Camera-Ready? Inspiration from ‘The Internship’

June 5th, 2013 by

Comedy aside, the movie may raise some interesting questions about the effectiveness of your internship program.

Michelle Obama Schools Heckler, Follow Her Lead with these Tips

June 5th, 2013 by

Use these three tactics to ensure your CEO or client can neutralize a hostile audience.

Rapid Response to A Crisis is Seldom Enough

June 4th, 2013 by

Taco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.

Tips from Angelina Jolie and Michael Douglas on Controlling the Message

June 4th, 2013 by

Two world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?


Cheerios Refuses to Pull Commercial and Cave in To those Upset by Interracial Depiction

June 3rd, 2013 by

A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.

What PR Pros Can Learn From Edith Bunker

June 3rd, 2013 by

She knew how to defuse tense situations and see every side of the story before making a final decision.

Want to Succeed on Pinterest? Pin In Color

June 3rd, 2013 by

What are your favorite colors? Your answer may depend on how much your content gets shared on Pinterest.

The Imperative of Cultivating a Content Marketing Strategy

May 31st, 2013 by

Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.

Take Advantage of LinkedIn’s New Feature with These Video Tips

May 31st, 2013 by

LinkedIn on Thursday launched its enhanced updates feature, which enables users to add images, documents and presentations to updates from the homepage.