Water Cooler

4 Tips on How to Build a Great PR Workplace

June 11th, 2013 by

PR managers have to be more cognizant of what the expectations are for employees the other 364 days of the year and not just the performance review.

3 Ways to Make It Easier for Journalists to Find PR Pros

June 10th, 2013 by

“info@acmecorp.com” is not an email address to a journalist—it’s a red flag.

Booz Allen Has a Major PR Crisis on Its Hands

June 10th, 2013 by

What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients?

Web Companies Tied to NSA Program Need To Come Clean

June 7th, 2013 by

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.

Mixed Opinions Over Whether APR Has Value for PR Pros

June 7th, 2013 by

Should PR execs get accredited? Communicators seem divided on whether the APR designation holds any sway.

How Susan G. Komen Can Cure Its Reputation

June 6th, 2013 by

It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.

How to Win Over Your IT Department

June 6th, 2013 by

For PR pros, IT execs may turn out to be their new BFFs. Here’s how to cultivate one of the most important interoffice relationships.

Are Your Interns Camera-Ready? Inspiration from ‘The Internship’

June 5th, 2013 by

Comedy aside, the movie may raise some interesting questions about the effectiveness of your internship program.

Michelle Obama Schools Heckler, Follow Her Lead with these Tips

June 5th, 2013 by

Use these three tactics to ensure your CEO or client can neutralize a hostile audience.

Rapid Response to A Crisis is Seldom Enough

June 4th, 2013 by

Taco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.