When you see an email address that includes “AOL.com,” what do you think? Chances are, the terms that come to mind are “not a Web native,” or “not savvy,” or even, sadly, “old.”
A knock on the PR profession is that too many marketing communications agencies still don’t know how to manage their agency like a business.
We asked our readers what to do the instant a PR emergency hits. See what they had to say.
“email@example.com” is not an email address to a journalist—it’s a red flag.
Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.
Should PR execs get accredited? Communicators seem divided on whether the APR designation holds any sway.