Water Cooler

4 Essentials on Writing for Mobile

June 17th, 2013 by

Forty-three percent of emails are read on a mobile device, according to email analytics company, Litmus. If you haven’t already been writing with mobile in mind, it’s time to start because that percentage is only going to grow, and probably faster than we care to think.

Father’s Day Message for Brands: 43% of Dads Take Equal Responsibility as Caregivers

June 14th, 2013 by

Gibbs & Soell examined attitudes among 469 parents (including fathers) of children under 18 about their attitudes toward their roles as nurturers and household managers.

Fast-Growing Vine Offers Vast New PR Possibilities

June 14th, 2013 by

Despite being around for only five months, Vine is already beating Instagram on Twitter. According to Topsy Analytics, the 6-second stop motion video app’s 2.86 million shares on Twitter beat out the social photo sharing service’s 2.17 million.

Facebook Adds #Hashtags: What Now?

June 13th, 2013 by

It’s been a long time coming. Facebook has officially added hashtags.

Top AOL Execs on Why Name Recognition Isn’t Always a Good Thing

June 13th, 2013 by

When you see an email address that includes “AOL.com,” what do you think? Chances are, the terms that come to mind are “not a Web native,” or “not savvy,” or even, sadly, “old.”

A 12-Step Program to Get on the Road to PR Profitability

June 12th, 2013 by

A knock on the PR profession is that too many marketing communications agencies still don’t know how to manage their agency like a business.

6 Instagram Tips for PR Pros

June 12th, 2013 by

Earlier this year, Instagram passed the 100 million monthly users mark. According to the photo-sharing giant, 40 million photos are uploaded per day and 8,500 “likes” and 1,000 comments occur every second.

A PR Crisis Just Hit: What’s the First Thing You Do?

June 11th, 2013 by

We asked our readers what to do the instant a PR emergency hits. See what they had to say.

4 Tips on How to Build a Great PR Workplace

June 11th, 2013 by

PR managers have to be more cognizant of what the expectations are for employees the other 364 days of the year and not just the performance review.

3 Ways to Make It Easier for Journalists to Find PR Pros

June 10th, 2013 by

“info@acmecorp.com” is not an email address to a journalist—it’s a red flag.