Water Cooler

Top AOL Execs on Why Name Recognition Isn’t Always a Good Thing

June 13th, 2013 by

When you see an email address that includes “AOL.com,” what do you think? Chances are, the terms that come to mind are “not a Web native,” or “not savvy,” or even, sadly, “old.”

A 12-Step Program to Get on the Road to PR Profitability

June 12th, 2013 by

A knock on the PR profession is that too many marketing communications agencies still don’t know how to manage their agency like a business.

6 Instagram Tips for PR Pros

June 12th, 2013 by

Earlier this year, Instagram passed the 100 million monthly users mark. According to the photo-sharing giant, 40 million photos are uploaded per day and 8,500 “likes” and 1,000 comments occur every second.

A PR Crisis Just Hit: What’s the First Thing You Do?

June 11th, 2013 by

We asked our readers what to do the instant a PR emergency hits. See what they had to say.

4 Tips on How to Build a Great PR Workplace

June 11th, 2013 by

PR managers have to be more cognizant of what the expectations are for employees the other 364 days of the year and not just the performance review.

3 Ways to Make It Easier for Journalists to Find PR Pros

June 10th, 2013 by

“info@acmecorp.com” is not an email address to a journalist—it’s a red flag.

Booz Allen Has a Major PR Crisis on Its Hands

June 10th, 2013 by

What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients?

Web Companies Tied to NSA Program Need To Come Clean

June 7th, 2013 by

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.

Mixed Opinions Over Whether APR Has Value for PR Pros

June 7th, 2013 by

Should PR execs get accredited? Communicators seem divided on whether the APR designation holds any sway.

How Susan G. Komen Can Cure Its Reputation

June 6th, 2013 by

It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.