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Digital/Social Platforms Power The Hunger Games

Bolstered by strong Facebook and Twitter presences, The Hunger Games, set for release on Friday, is also the cornerstone of an ambitious Oxfam effort to fight hunger. | MORE »

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As ‘Cheating’ Ad Makes the Rounds, Reebok Remains Mute

Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic. | MORE »

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Deft Handling of ‘Kony’ Criticism Gets Upstaged

"Kony 2012" filmmaker Jason Russell’s public romp in a San Diego neighborhood gets unwanted attention for Invisible Children. | MORE »

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Starbucks Enters New Business With a Juicy Typo

Starbucks gets some raspberries on the day its first juice bar opens. | MORE »

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It’s a (Third) Party for Pinterest

Invitation-only site Pinerly promises to help Pinterest users with a dashboard for scheduling pins and viewing statistics. | MORE »

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Obama’s Extended Campaign Messaging Hits YouTube

The Obama campaign’s new documentary on its YouTube channel includes a donation option, but will viewers watch all 17 minutes? | MORE »

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PRSA Defends PR Against Congressional Investigation

After the U.S. Senate Subcommittee on Contracting Oversight launched an investigation into the Obama Administration’s employment of PR agencies, PRSA shot back. | MORE »

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Decisive Move to Cancel ‘Luck’ a Long-Term Win for HBO

We all knew that HBO was a smart cable programmer—it turns out that it’s smart when it comes to making calls that affect its reputation as well. | MORE »

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March Madness Social Media Rankings: Kansas Outshines Duke

Schwartz MSL’s 2012 social media power rankings show which schools have built strong followings for their teams on social media. | MORE »

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Goldman Sachs Exec’s Editorial Holds Message for Internal PR Pros

Greg Smith’s public resignation from Goldman Sachs reaffirms the need for PR pros to monitor an organization’s internal culture and to discuss it honestly with senior management. | MORE »

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