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Apple’s Green Gambit Could Be Test Case for Others

The computer giant’s decision to remove its 39 laptop and desktop models from an established green registry could reverberate beyond a loss of sales. | MORE »

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PR News Hotlist: Top 4 Hashtags From the DirecTV/Viacom Battle

When Viacom channels on DirecTV were blacked out because of stalled carriage negotiations, disgruntled consumers flocked to four hashtags to make their voices heard. | MORE »

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PR News Hotlist: Top 4 Hashtags From the DirecTV/Viacom Battle

When Viacom channels on DirecTV were blacked out because of stalled carriage negotiations, disgruntled consumers flocked to four hashtags to make their voices heard. | MORE »

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CNN, NBC Up Social Ante with Facebook Partnerships

The two networks hope to draw more viewership via social engagement around the upcoming presidential election and the summer Olympics, but Facebook just might have the most to gain. | MORE »

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7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day

Slurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram. | MORE »

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7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day

Slurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram. | MORE »

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CNN, NBC Up Social Ante with Facebook Partnerships

The two networks hope to draw more viewership via social engagement around the upcoming presidential election and the summer Olympics, but Facebook just might have the most to gain. | MORE »

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You’re Out! Yankees Move Fast to ‘Suspend’ Jackson

The Hall of Famer’s public comments about one of New York’s superstars didn’t go over well with the organization. | MORE »

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You’re Out! Yankees Move Fast to ‘Suspend’ Jackson

The Hall of Famer’s public comments about one of New York’s superstars didn’t go over well with the organization. | MORE »

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7 Tips to Make the Most of Your PR Internship

Current PR interns offer the next crop of newbies advice on how to make the most of their PR internship. | MORE »

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