Water Cooler

Swing and a Miss; A-Rod’s Tweet Angers the Yankees

June 26th, 2013 by

Call it another strike in Alex Rodriguez’ clumsy efforts to cleanse his reputation. It’s also a cautionary tale about the proper use of Twitter when you’re a salaried employee.

3 Twitter Takeaways from the Hunt for #redpanda

June 26th, 2013 by

On Monday, the National Zoo alerted its more than 45,000 Twitter followers that Rusty the red panda was missing. What ensued was a social media search party that eventually led to his safe return.

Carnival CEO Steps Down After Disastrous Year

June 25th, 2013 by

Carnival Corp. announced today that CEO Mickey Arison will be stepping down. It’s been a tough year for the company—though passengers on February’s Carnival #cruisefromhell might argue they’ve suffered worse.

A ‘Call to Action’ Checklist for Internal Communications

June 25th, 2013 by

The phrase has become a mantra among PR and marketing mavens: Your employees are your brand’s best ambassadors. Regardless of the size or the company, employees need to feel that they are integral to the brand’s success.

4 Lessons Your Brand Can Learn From The Twinkies Revival

June 24th, 2013 by

Twinkies connoisseurs rejoice. Hostess on Sunday announced that the spongy yellow confection is returning to shelves on July 15.

Key Elements to an Excellent Content Marketing Strategy

June 24th, 2013 by

Content marketing is an essential skill in the PR professional’s tool kit. From Red Bull’s “extreme content marketing” to Old Spice’s numerous viral videos about the way a man should smell, content marketing is a superb way to define your brand’s personality, engage consumers and even garner media coverage. But where should you start?

No Heat Loss: 5 Steps to Keep Momentum After the Big Game

June 21st, 2013 by

The Miami Heat beat the San Antonio Spurs last night in dramatic fashion to claim its second consecutive NBA championship, and increased global awareness of the towering image of star LeBron James first, and its own team brand second. That’s a lot of No. 6 jerseys and, ultimately, boosts in CPMs for Heat games on TV.

Facebook Rolls Out Instagram Video

June 21st, 2013 by

Facebook on Thursday introduced video for Instagram, which the company acquired last year for $1 billion. While the announcement came as little surprise to reporters and bloggers following the story, it has left PR pros scratching their heads wondering how to leverage the social platform’s latest feature.

10 Tips for Writing Strong Lead Paragraphs in News Releases

June 21st, 2013 by

The basics of writing great news releases are more important than ever. Outside of your headline, most of your focus should be on crafting a strong lead paragraph—that’s where your news release lives or dies.

Serena Williams Serves Up 2 Lessons for PR Pros

June 20th, 2013 by

Serena Williams has a history of speaking her mind and shooting straight from the hip. However, she may have crossed the line in a recent Rolling Stone interview.