Water Cooler

3 Tips to Optimize Your Brand for Facebook’s Graph Search

July 9th, 2013 by

Hardly a week goes by without Facebook tossing some more digital spaghetti against the wall to see what will stick with consumers. The latest effort started in earnest on Monday when the social networking giant rolled out an upgrade of Graph Search.

3 Lessons Eliot Spitzer Can Learn From Anthony Weiner

July 8th, 2013 by

It’s been five years since Eliot Spitzer resigned as Governor of New York amid a prostitution scandal. However, after a short-lived stint as a pundit for several networks, Spitzer has announced that he is ready to give politics another go and is bidding for a spot as New York City’s comptroller.

As Details of Asiana Airlines Crash Emerge, the Company Faces a Crisis With Transparency

July 8th, 2013 by

In the immediate aftermath of the tragic plane crash on July 6, Asiana Airlines has been forthcoming with its findings, regardless of how the facts will reflect on the company.

4 Ways to Keep Your Brand in the News When There Is No News

July 5th, 2013 by

Media relations can be a real challenge for your brand when there is no real news to offer—no new product or service, no upgrade, no high-profile hire, no acquisition, no new financials to report.

What Twitter’s New Tailored Ads Mean for Brands

July 5th, 2013 by

As a measure to better serve its advertising clients, Twitter announced that it is experimenting with techniques to push custom ads. Soon brands will be able to leverage email addresses and browser cookie IDs in order to deliver targeted ads to users who’ve shown interest in a brand or product.

13 Brands That Know How to Celebrate the Fourth of July

July 3rd, 2013 by

It’s time to celebrate our independence! For communications professionals that means now is the time to connect your brand to America’s biggest summer celebration. And to commemorate America’s 237 birthday here are 13 brands (in honor of the 13 original colonies) that celebrate the holiday in style.

3 Easy Ways to Use SEO to Drive Website Visits

July 3rd, 2013 by

If your ultimate goal with your press releases is to drive visitors to your website, you simply can’t afford not to apply basic search engine optimization tactics.

How to Write Twitter Ads the FTC Will Love

July 2nd, 2013 by

Want to run an ad on Twitter without incurring the wrath of the Federal Trade Commission? Here’s how.

More Companies Planting Flags on LinkedIn: Infographic

July 2nd, 2013 by

There are more than 3 million company pages on the platform, more than 500,000 of which were added in the past year. Here’s what this means for PR.

4 Visual Storytelling Tips for the Text-less Age

July 1st, 2013 by

It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.