Water Cooler

6 Must-Have Productivity Apps for PR Pros

July 15th, 2013 by

As PR pros you likely have one irreplaceable communications tool that is tethered to you at all times: your mobile phone. These days, it’s hard to argue that a communications professional could get by without his or her phone.

5 Moments of Pure PR Joy

July 15th, 2013 by

There are a handful of occasions in every communicator’s life where things couldn’t be better, whether it’s an encouraging pat the back from the CEO or a much-deserved raise. For PR pros, here are some of those milestones.

Walmart’s Latest Employee-Relations Debacle Speaks to the Need for Proactive Communications Policies

July 12th, 2013 by

A Kemptville, Ontario, Walmart employee was fired this week after urging a customer to not leave his dog in his car while he shopped. The story quickly grew legs and amounts to yet another PR black eye for the company.

Tim  Armstrong

5 Content Marketing Rules to Live By

July 12th, 2013 by

Content marketing is an essential skill that PR pros need to master. Fortunately, creating content can yield big returns, and even be fun—if you know what you’re doing.

3 Things Brands Should Know About Secret.li

July 11th, 2013 by

One of the biggest trends in social apps has been ephemeral massaging capabilities, or sending messages via social channels that are wiped out after a certain amount of time. This week Secret.li became the latest app to enter the iOS space.

What PR Pros Can Learn From Cory Booker

July 11th, 2013 by

Cory Booker has raised $4.6 million in 3 months for his Senate campaign. Here are a few lessons from the Mayor for communications pros.

Portraits

Wanted: Content Strategists With PR Savvy

July 10th, 2013 by

Marketers and PR professionals keep hearing the drumbeat of content marketing. And it takes a great content strategist to pick up this beat and produce the right kind of content for the right channel.

3 Ways PR Pros Can Leverage Tumblr

July 10th, 2013 by

Tumblr has released mobile app updates for iOS and Android that will boost discovery of new content. Here’s what communicators need to know about the platform.

Why Social Media is Important for Your Brand: Infographic

July 9th, 2013 by

By now, most agree that social media is a necessary tool for doing business. However, a recent report from Social Media Examiner’s “2013 Social Media Marketing Industry Report” shows that although social media is valuable, not all networks will benefit your brand equally.

3 Tips to Optimize Your Brand for Facebook’s Graph Search

July 9th, 2013 by

Hardly a week goes by without Facebook tossing some more digital spaghetti against the wall to see what will stick with consumers. The latest effort started in earnest on Monday when the social networking giant rolled out an upgrade of Graph Search.