Water Cooler

Rolling Stone Feels the Heat From ‘Bomber’ Cover

July 17th, 2013 by

Rolling Stone magazine took an image that most of us knew well from coverage of the Boston Marathon bombing and slapped it on its cover, and is now facing condemnation on social channels and boycotts.

Carnival Cruises Faces Continuing Tide of Crisis with the Costa Concordia

July 17th, 2013 by

It’s been 18 months since the Costa Concordia went aground, but the ship hasn’t budged an inch, according to The New York Times. What’s more, the trial for Francesco Schettino, the ill-fated vessel’s captain, begins on Wednesday, fanning the flames of a crisis that the parent company, Carnival Cruises, is eager to extinguish.

What Keeps PR Pros Up at Night?

July 17th, 2013 by

In an informal poll PR News asked readers on Instagram what keeps them up at night. Turns out to be the same thing that keeps us stoked during the day: social media.

Infographic: State of Content Marketing 2013

July 16th, 2013 by

Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications.

2 Reasons Your Brand Should Be on Google+

July 16th, 2013 by

Google+ is celebrating its second birthday this week in addition to celebrating its place as the world’s second largest social network. While platforms like Facebook, Twitter and Instagram seem to grab up most of the headlines, G+ has been growing at a steady pace and now hosts 500 million users–359 million of which are reported to be active monthly users.

Asiana Airlines Ought to Stay on Message

July 15th, 2013 by

There are always going to be creepy people who get their kicks from tragedy. And the crash of Asiana Airlines Flight 214 at San Francisco International Airport, which killed three people and injured dozens of others, is no exception.

6 Must-Have Productivity Apps for PR Pros

July 15th, 2013 by

As PR pros you likely have one irreplaceable communications tool that is tethered to you at all times: your mobile phone. These days, it’s hard to argue that a communications professional could get by without his or her phone.

5 Moments of Pure PR Joy

July 15th, 2013 by

There are a handful of occasions in every communicator’s life where things couldn’t be better, whether it’s an encouraging pat the back from the CEO or a much-deserved raise. For PR pros, here are some of those milestones.

Walmart’s Latest Employee-Relations Debacle Speaks to the Need for Proactive Communications Policies

July 12th, 2013 by

A Kemptville, Ontario, Walmart employee was fired this week after urging a customer to not leave his dog in his car while he shopped. The story quickly grew legs and amounts to yet another PR black eye for the company.

Tim  Armstrong

5 Content Marketing Rules to Live By

July 12th, 2013 by

Content marketing is an essential skill that PR pros need to master. Fortunately, creating content can yield big returns, and even be fun—if you know what you’re doing.