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11 Questions to Ask When Measuring PR Program Engagement

Emphasizing successful engagement tactics in PR campaign evaluations will help show that target audiences connected with your communications goals. | MORE »

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PR News Hotlist: 5 Ways the Beverage Industry Is Battling Bloomberg’s Ban

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages. | MORE »

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PR News Hotlist: 5 Ways the Beverage Industry Is Battling Bloomberg’s Ban

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages. | MORE »

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Amid Gay Marriage Web Firestorm, Chick-fil-A Stands Its Ground

No apology; no change in position; "guilty as charged" says the restaurant chain’s president on its anti-gay marriage stance. | MORE »

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Amid Gay Marriage Web Firestorm, Chick-fil-A Stands Its Ground

No apology; no change in position; "guilty as charged" says the restaurant chain’s president on its anti-gay marriage stance. | MORE »

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Pitbull Live In…Alaska?

A social media campaign by Wal-Mart has resulted in the international pop star performing in the small town of Zodiak. | MORE »

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Pitbull Live In…Alaska?

A social media campaign by Wal-Mart has resulted in the international pop star performing in the small town of Zodiak. | MORE »

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4 Tips to Create Strong Green/Sustainability Messaging

Most Americans are confused by green claims on products and services. Here’s how to make your green messaging loud and clear. | MORE »

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4 Tips to Create Strong Green/Sustainability Messaging

Most Americans are confused by green claims on products and services. Here’s how to make your green messaging loud and clear. | MORE »

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25 Most Overused Words and Phrases in Press Releases

This authentic, best of breed, unique list is guaranteed to give you shudders of recognition. | MORE »

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