Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications.
There are always going to be creepy people who get their kicks from tragedy. And the crash of Asiana Airlines Flight 214 at San Francisco International Airport, which killed three people and injured dozens of others, is no exception.
Walmart’s Latest Employee-Relations Debacle Speaks to the Need for Proactive Communications Policies
A Kemptville, Ontario, Walmart employee was fired this week after urging a customer to not leave his dog in his car while he shopped. The story quickly grew legs and amounts to yet another PR black eye for the company.