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What Vine, Twitter’s New Video Service, Means for PR Pros

Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere. | MORE »

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H+K Strategies’ Pan-African Expansion: ‘Go Where Your Clients Will Need to Be’

Years of research has led the communications agency to make a big investment in Africa. | MORE »

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Officials Cry Foul Over LAX PR Spend

Los Angeles International Airport’s $4 million spend on PR contract has drawn the ire of city officials. This begs the question: Does PR need some PR of it’s own? | MORE »

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Edelman Trust Barometer: Leaders Not to be Trusted

The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth. | MORE »

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Social Media Policies Under Government Fire

The National Labor Relations Board is calling out brands like GM, Costco and Target for "unlawful" social media rules regarding employees. | MORE »

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Infographic: How Small Businesses Can Use Pinterest

Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion. | MORE »

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Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions. | MORE »

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Love Thyself, Love Thy Brand: Exploring Brand/Consumer Attachment

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks. | MORE »

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Public Sees Brands, Social Media as Conduits to Communities

A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change. | MORE »

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Reputation and the News Media: 5 Research-Driven Insights

DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media. | MORE »

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