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An Opportunity for Penn State to Set the Bar on Transparency

In the wake of the NCAA’s penalties, the onus is on Penn State to be ultra-transparent in its responses. | MORE »

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6 Tips for Writing Eye-Catching News Release Subject Lines

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations. | MORE »

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6 Tips for Writing Eye-Catching News Release Subject Lines

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations. | MORE »

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11 Questions to Ask When Measuring PR Program Engagement

Emphasizing successful engagement tactics in PR campaign evaluations will help show that target audiences connected with your communications goals. | MORE »

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11 Questions to Ask When Measuring PR Program Engagement

Emphasizing successful engagement tactics in PR campaign evaluations will help show that target audiences connected with your communications goals. | MORE »

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Infographic: Social Impact of the Viacom and DirecTV Battle

DirecTV received substantially more social media mentions than Viacom during the blackout that resulted from their carriage deal stalemate. | MORE »

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Infographic: Social Impact of the Viacom and DirecTV Battle

DirecTV received substantially more social media mentions than Viacom during the blackout that resulted from their carriage deal stalemate. | MORE »

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PR News Hotlist: 5 Ways the Beverage Industry Is Battling Bloomberg’s Ban

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages. | MORE »

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PR News Hotlist: 5 Ways the Beverage Industry Is Battling Bloomberg’s Ban

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages. | MORE »

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Amid Gay Marriage Web Firestorm, Chick-fil-A Stands Its Ground

No apology; no change in position; "guilty as charged" says the restaurant chain’s president on its anti-gay marriage stance. | MORE »

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