An errant Facebook comment or distasteful quote from a company executive can ignite a crisis in a matter of minutes. Here’s how to fight back on social.
Storytelling is becoming one of the most common buzzwords in marketing and communications today. Everyone stresses the importance of telling a good story that relates a captivating narrative to your brand, but they forget to talk about how to cut through the swell of cluttered information to deliver an on-point message to the right audience.
In an effort to bolster its employee relations program, McDonald’s launched a microsite aimed at helping staffers balance their finances. The seemingly positive gesture has, however, backfired on the fast-food giant because the budget is unrealistic and suggests employees should seek a second job.
It’s been 18 months since the Costa Concordia went aground, but the ship hasn’t budged an inch, according to The New York Times. What’s more, the trial for Francesco Schettino, the ill-fated vessel’s captain, begins on Wednesday, fanning the flames of a crisis that the parent company, Carnival Cruises, is eager to extinguish.
Google+ is celebrating its second birthday this week in addition to celebrating its place as the world’s second largest social network. While platforms like Facebook, Twitter and Instagram seem to grab up most of the headlines, G+ has been growing at a steady pace and now hosts 500 million users–359 million of which are reported to be active monthly users.