Water Cooler

Mad About #Draping

by Steve Goldstein | 03/23/2012

A Twitter and Pinterest trend helped promote the premiere of season five of AMC’s Mad Men. | MORE »

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3 Things You Need to Know About Google’s Semantic Search

by Sahil Patel | 03/23/2012

Google’s updating its search engine to include "semantic search," which will emphasize the meaning of words and terms, thus affecting SEO strategies. | MORE »

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Top Romney Aide Gets a Case of the Shakes, Stirs Up Rivals

by Scott Van Camp | 03/22/2012

Even grizzled media relations experts can unload a devastating gaffe, as Mitt Romney campaign adviser Eric Fehrnstrom has just learned. | MORE »

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Police Chief Steps Down, as Trayvon Martin Petition Builds Steam

by Steve Goldstein | 03/22/2012

First Apple, Susan G. Komen and Rush Limbaugh felt the heat of online activists. Now it’s the Sanford Police Department’s turn. | MORE »

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Digital/Social Platforms Power The Hunger Games

by Scott Van Camp | 03/21/2012

Bolstered by strong Facebook and Twitter presences, The Hunger Games, set for release on Friday, is also the cornerstone of an ambitious Oxfam effort to fight hunger. | MORE »

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Twitter Turns Six

by Sahil Patel | 03/21/2012

Twitter may just be entering kindergarten, but the social platform already has proven its worth to the world, and expanded its Promoted Tweets offering on mobile. | MORE »

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Deft Handling of ‘Kony’ Criticism Gets Upstaged

by Scott Van Camp | 03/20/2012

"Kony 2012" filmmaker Jason Russell’s public romp in a San Diego neighborhood gets unwanted attention for Invisible Children. | MORE »

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As ‘Cheating’ Ad Makes the Rounds, Reebok Remains Mute

by Steve Goldstein | 03/20/2012

Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic. | MORE »

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