Ambassadorship aside, Rodman’s trip to North Korea is a testament to how PR execs need to spread their (media) wings.
Wal-Mart’s sustainability initiative demonstrates the special communications challenges of a corporate giant.
Andrew Mason’s letter to the Groupon workforce is a prime example of transparent communications.
For communicators who need affirmation that the work they and their executive-management team are doing on social media, we found a fascinating infographic that tells an important story.The chart, from TopManagementDegrees, plots out the most …
LinkedIn, now 10 years old but still unheralded in the annals of social networking, continues to provide solid value as a communications vehicle.
Steve Rubel, Edelman’s new chief content strategist, insists that PR departments need to adopt a ‘real-time’ newsroom mentality.
We took a poll about whether PR departments are prepared for a potential hacking of their Twitter account and the inquiry draws a collective shrug.