Water Cooler

5 Things to Consider to Keep Your Company Off a ‘Worst’ List

July 26th, 2013 by

Maintaining a satisfactory work environment is not only an ethical practice, but also a way to help craft a quality external image. 24/7 Wall St. recently released its list of America’s worst companies to work for and identified nine exceptionally bad corporate work environments.

3 Questions You Need to Ask Before Creating Branded Content

July 26th, 2013 by

Branded content is ubiquitous, but you need to have a solid strategy in place to capitalize on it. Doing so will not only ensure that your content gets seen, but also that it doesn’t end up going viral for the wrong reasons.

4 Ways Brands Can Keep a Lid on Facebook Spam

July 25th, 2013 by

Facebook is going to implement menus and options that will enable users to say why they are hiding a particular ad or sponsored post in their news feed. This presumably voluntary feedback will help brands target their paid content better on Facebook.

Learn from George H.W. Bush’s Shaved Head Solidarity

July 25th, 2013 by

Former President George H.W. Bush shaved his head to show support for a two-year-old suffering from leukemia, according to Politico. Patrick, surname withheld, is the son of a member of Bush’s security detail.

Is SeaWorld Protesting Too Much For Its Own Good Against Killer Whale Documentary?

July 24th, 2013 by

SeaWorld is taking preemptive action against a new documentary that’s highly critical of the aquatic theme park. But the move could be seen as an overreaction that ends up backfiring on SeaWorld.

PR Pros’ Top 5 Pet Peeves

July 24th, 2013 by

At PR News, we often write about how to stay on the good side of people like journalists or consumers. Yesterday, we decided to ask what really grinds your gears, as communications professionals.

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LinkedIn Rolls Out Sponsored Updates Program

July 23rd, 2013 by

With the rise of social-media communications, PR execs work a lot more closely these days with the advertising industry on strategic marketing efforts. Now they have another opportunity, thanks to a new program that LinkedIn just rolled out.

10 Things to Avoid Saying in a Job Interview

July 23rd, 2013 by

Job interviews can be tough, not just for the interviewee, but also the interviewer. Everyone wants to present their best self, but sometimes nerves can get the best of us, which can lead to a rambling of clichés.

Colonel Sanders is the Latest Fast Food Icon to Be Put Out to Pasture

July 22nd, 2013 by

KFC has announced the retirement of its Colonel Sanders brand mascot. The Colonel was a likeness of the restaurant’s founder, Harland Sanders, and is just the latest fast food icon to be faded out to make way for new brand appeals.

5 Steps to Managing a Crisis with Social Media

July 22nd, 2013 by

An errant Facebook comment or distasteful quote from a company executive can ignite a crisis in a matter of minutes. Here’s how to fight back on social.