Medical industry deploys a questionable PR strategy (or lack thereof) to Time cover story indicting the U.S. healthcare system.
The Oscars provide an unintended lesson for PR execs to keep their awards programs (relatively) short and sweet.
Despite operating in a highly regulated industry the onus is on public relations execs to develop a social-media presence.
In the wake of the Carnival triumph debacle, would you want to take a cruise for vacation? We got some decidedly mixed results from the PR crowd.
Communicators who think using CAPS in the email subject line is verboten should probably think again.
CEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo.