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5 Ways to Best Leverage Social Media Metrics

Don’t get bogged down with tying social media measurement to traditional PR metrics—use social data to move your audiences from engagement to action, says SkySEO’s Dawn Allcot. | MORE »

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YouTube Pushes for Transparency in Comments

The video-sharing site is on the verge of prompting users to display their real names when commenting. | MORE »

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YouTube Pushes for Transparency in Comments

The video-sharing site is on the verge of prompting users to display their real names when commenting. | MORE »

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Identify Yourself, Abby Farle: Chick-fil-A’s Troubles Move Online

The restaurant chain was already mired in controversy with its stance against gay marriage. Now it’s been accused of creating a fake Facebook account to defend itself online. | MORE »

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Identify Yourself, Abby Farle: Chick-fil-A’s Troubles Move Online

The restaurant chain was already mired in controversy with its stance against gay marriage. Now it’s been accused of creating a fake Facebook account to defend itself online. | MORE »

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3 Tips for Handling a Hostile Crowd

If anyone knows how to handle a hostile audience, it’s a stand-up comedian. Here, Peppercom’s chief comedy officer Clayton Fletcher offers three ways to manage a tough crowd. | MORE »

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3 Tips for Handling a Hostile Crowd

If anyone knows how to handle a hostile audience, it’s a stand-up comedian. Here, Peppercom’s chief comedy officer Clayton Fletcher offers three ways to manage a tough crowd. | MORE »

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Gun Control Messages Fly After Colorado Tragedy

The movie theater shooting in Aurora has sparked a new—and often heated—debate on gun control, as those for and against look to get their points across. | MORE »

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Gun Control Messages Fly After Colorado Tragedy

The movie theater shooting in Aurora has sparked a new—and often heated—debate on gun control, as those for and against look to get their points across. | MORE »

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6 Tips for Writing Eye-Catching News Release Subject Lines

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations. | MORE »

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