Knowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.
Placing limits on how data is used is certainly not going to make it go away. PR professionals still need to learn how to harness the power of Big Data.
New CEO Mark Fields will have big shoes to fill, as Alan Mulally was revered at Ford for the company’s successes since he took over.
It’s a matter of scale, of course, but surely there are plenty of communicators and PR pros who can relate to having to deal with a severe crisis (with a lot of moving parts) that could result in severe erosion of the brand or organization.
It’s a delicate balance for PR pros and communicators: What is your obligation to consumers when your online products and services have been compromised in some way?
While the crisis and reputation management boat has almost definitely sailed for Sterling and the Clippers PR team, there are still some valuable lessons to learn from how this story has played out.