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6 Reasons Why Your Email Pitches Wind Up as Spam

Knowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.  | MORE »

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Communicators Beware: The Big Debate Around Big Data Is Heating Up

Placing limits on how data is used is certainly not going to make it go away. PR professionals still need to learn how to harness the power of Big Data. | MORE »

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Succession Messaging Is a Key as Ford Replaces Its Most Successful CEO in Decades

New CEO Mark Fields will have big shoes to fill, as Alan Mulally was revered at Ford for the company’s successes since he took over. | MORE »

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3 Questions Brands Should Ask Before Launching on Snapchat

Snapchat’s new messaging features inspire thoughts on how communicators can use direct messaging apps to share content and raise brand awareness.  | MORE »

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What Would the NBA Commish Do? How to Manage Stress in a Crisis

It’s a matter of scale, of course, but surely there are plenty of communicators and PR pros who can relate to having to deal with a severe crisis (with a lot of moving parts) that could result in severe erosion of the brand or organization. | MORE »

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Twitter’s Not Growing Fast Enough. Why PR Pros Should Care.

Twitter’s Q1 earnings report holds an important lesson for communicators about focusing your resources on social media channels. | MORE »

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A Chrome Extension That Fixes Incorrect Usage of “Literally?” That’s Cool. Literally.

A programmer named Mike Walker has invented a Google Chrome extension that changes every use of “literally” to “figuratively.” | MORE »

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Browser Flaw Creates Major Communications Challenge for Microsoft

It’s a delicate balance for PR pros and communicators: What is your obligation to consumers when your online products and services have been compromised in some way? | MORE »

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Donald Sterling Put the Whole NBA in Crisis Mode. What if You Were His Communications Pro?

While the crisis and reputation management boat has almost definitely sailed for Sterling and the Clippers PR team, there are still some valuable lessons to learn from how this story has played out. | MORE »

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A New Way for PR Pros to ‘Milq’ Their Content

Milq, a new website and app launching on Monday, is designed to help users curate content into a permanent collection of topic pages, or “beads.” For PR pros and communicators, the platform is an online-media vehicle that could help them separate their content from the pack. | MORE »

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