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Loyalty Expert Takes PRSA Audience on 100,000-Year Journey

A loyalty guru discusses the various elements that hard-wire the human brain to be loyal. | MORE »

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4 Ways to Get the C-Suite to Brag About Your Success

When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives. | MORE »

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PR News Announces 2015 Digital PR Awards Winners

PR News recognized the winners and honorable mentions at its 2015 Digital PR Awards luncheon at the Yale Club in New York City on November 9, 2015. | MORE »

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Coca-Cola, KIND Execs Discuss Link Between Products, CSR and Transparency at PRSA Day 2

Green Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands. | MORE »

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6 Warning Signs That You’re Not Ready for Video

Look before you leap. Video is important, but not something you should take on without a plan. | MORE »

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How Unilever and Weber Shandwick Tangled YouTube Up in ‘All Things Hair’

There are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them. | MORE »

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Why You Should Adopt Live Streaming Today

It’s not too late to get in on the ground floor with Periscope and Meerkat. | MORE »

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8 Billion Reasons Why Facebook’s ‘Building the Best Place to Watch Videos’

The astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users. | MORE »

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4 Steps Toward a Productive PR Team

Here are some tips for creating a solid PR communications team that is dedicated, productive and creative. | MORE »

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A Social Media Checklist for Your Crisis Communications Plan

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face. | MORE »

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