Water Cooler


avatar

5 Tips for Successful Partnerships With PR Agencies

As with all aspects of the client-agency dynamic, expectation setting and feed­back is a key aspect of success.  | MORE »

Comments Off

avatar

NFL’s First Full-Time Woman Referee a Token Gesture?

In some ways Sarah Thomas can be seen as a one-size-fits-all response to the league’s PR problems.  | MORE »

Comments Off

avatar

6 Pinterest Tips for Telling Your Brand’s Story

Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there. | MORE »

Tags: , , , , | Comments Off

avatar

Lane Bryant’s #ImNoAngel Campaign Takes On Victoria’s Secret

Lane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag. | MORE »

Comments Off

avatar

5 Tips for Communicating Complex Subjects

For communicators, particularly on the B2B side, it’s a constant challenge to make sure that when they or their boss is presenting new information and/or ideas to the public the message is clear and unequivocal.  | MORE »

1 Comment

avatar

Why the New ‘Quote Tweet’ Will Make Twitter More Conversational

The updated “quote tweet” feature will offer users a way to get around Twitter’s character limit and share their thoughts in a visually appealing way while providing the context of the original tweet they’re replying to. | MORE »

Comments Off

avatar

#WordsBracket Tournament Winner: ‘Thought Leader’ Voted Most Overused PR Phrase

In the spirit of the NCAA men’s basketball tournament, PR News hosted its own version of March Madness with its Most Overused PR Words & Phrases Tournament. | MORE »

10 Comments

avatar

10 Tips for Harnessing the Power of Snapchat

Is Snapchat right for your brand or organization? Do you have the time and expertise needed to devote to the platform? To help you harness the power of Snapchat, let’s take a look at 10 tips from Maureen McCarty, associate director of digital media at the Human Rights Campaign. | MORE »

Comments Off

avatar

Rolling Stone Failure a Stark Lesson for Communicators

Communicators are likely to keep a close eye on how Rolling Stone magazine contains the damage after the publication last weekend retracted its article about a brutal gang rape at a University of Virginia fraternity. | MORE »

Comments Off

avatar

4 Free Twitter Measurement Tools You Can Use Right Now

There is a vibrant ecosystem of services tailored to measuring Twitter—vanity metrics and beyond.  | MORE »

Tags: , | Comments Off