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Nationwide Defends #MakeSafeHappen Super Bowl Ad About Child Deaths

Nationwide Insurance’s Super Bowl ad featured the ghost of a young boy narrating scenes in a life he didn’t get to live because of an accident, and critics didn’t take kindly to it. Still, if you subscribe to the “no such thing as bad publicity” dictum, the spot was a win for the insurer. | MORE »

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3 Super Bowl Messaging Strategies for Brands That Didn’t Buy a TV Ad

With so many other avenues—namely, social media—available to reach the football audience, brands have started to look beyond TV commercials to capitalize on the big game. Let’s take a look at three ways brands and organizations are engaging the Super Bowl audience without shelling out millions of dollars to NBC. | MORE »

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Shake Shack Delivers Burgers and a Strong Message with IPO

Shake Shack stirred up some heavy buzz for to its IPO on the New York Stock Exchange this morning. In a foolproof PR move, the company is showing its appreciation to customers as it goes public in a big way—with free food. | MORE »

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Are You a Great Boss? See Which Tips From PR Pros You Follow

We asked PR News’ social media followers to share what they deem to be the defining characteristics of great bosses.  | MORE »

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5 Ways to Improve Google Search Rankings for Your Content

Here are some tips to achieve better search results for your brand’s content. | MORE »

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Comcast Is Sorry for Changing Customer’s Name to ‘A**hole Brown’ on Bill

Comcast is no stranger to bad press generated by its customer service team. This week, the company is suffering another PR headache after one of its employees changed a customer’s name to “A**hole Brown” on his bill. | MORE »

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#GoDaddyPuppy Wins Super Bowl Ad Awareness War Four Days Before Kickoff

If GoDaddy had considered the clout, passions and research acumen of animal rights advocates it probably would have scratched its lost-puppy Super Bowl ad when it was first proposed. But in the battle for media attention in Super Bowl week, GoDaddy put points on the scoreboard. | MORE »

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50 Words Your Press Release Can Do Without

Press releases are too often mired down in jargon, corporate terms and techno-babble that turn people off. Here is a list of some words to avoid. | MORE »

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Snapchat Introduces ‘Discover’ Storytelling Platform for Brands and Media Partners

Snapchat’s “Discover” is a new feature which gives brands and media companies the opportunity to publish content on the app. It’s the biggest change to the platform since its introduction in 2011, and it’s a welcomed one for PR and communications pros. | MORE »

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How to Tell a Story When It’s Not a Great Story

Taking hold of the narrative is one way of trying to manage a crisis. However, in an increasingly fragmented media universe, communicators need multiple tools to manage and communicate about crises. | MORE »

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