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4 Steps Toward a Productive PR Team

Here are some tips for creating a solid PR communications team that is dedicated, productive and creative. | MORE »

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A Social Media Checklist for Your Crisis Communications Plan

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face. | MORE »

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How CSR Can Help Your Brand Bond With Gen-Z

Knowing Gen-Z can help your brand use CSR to gain loyalty. | MORE »

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Measurement: Know Your Goals AND Objectives

You need to see both the forest and the trees when it comes to knowing what you want. | MORE »

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3 Things Chipotle’s Done Right Post-E. Coli—and a Few Misses

How Chipotle has reacted to a possible E. coli outbreak in six of its outlets. | MORE »

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5 Tips to Launch an Electrifying Corporate Narrative

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail. | MORE »

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How an Agency and its Partner Turned a New Product Into a Best Seller

Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.  | MORE »

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6 Steps to Creating Compelling Video Content for Your Brand

Here are some thoughts to consider when starting a video project from scratch. | MORE »

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4 Social Components of the CMO’s Toolkit

Social is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.  | MORE »

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3 Must-Haves in Twitter’s “Brand Hub” For PR Pros

The Brand Hub looks to give brands a more detailed analysis of Twitter impressions with a focus on tracking conversations across the platform in a few different ways. | MORE »

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