Today’s communicators need to practice a kind of integrated leadership that allows for collaboration and connection. In particular, they need to be proactive in forming bonds with marketers in their organizations, instead of engaging in turf warfare.
Porter Novelli, brought in to contain the damage in Indiana after the Religious Freedom Restoration Act controversy, has its work cut out.
The messaging strategy laid out by Clinton’s campaign announcement video is one other brands and organizations prone to criticism can take to heart: Take the focus off of you and put it on those you are trying to reach.
As with all aspects of the client-agency dynamic, expectation setting and feedback is a key aspect of success.
In some ways Sarah Thomas can be seen as a one-size-fits-all response to the league’s PR problems.
For communicators, particularly on the B2B side, it’s a constant challenge to make sure that when they or their boss is presenting new information and/or ideas to the public the message is clear and unequivocal.