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Your Client Won a Grammy. Now What? (Lessons for PR Pros to the Stars and Everyone Else, Too)

The real work starts for communications professionals before the event, planning acceptance speeches and organizing press conferences. | MORE »

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You’re a Storyteller First, But Never Forget Your Agency is a Business

In all the day-to-day madness of serving clients and shaping content, don’t forget that you have a bottom line that must be met if you want to stay in business. | MORE »

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Courtney Love’s Landmark ‘Twibel’ Case and the Potential Impact on Social Media Policy

Courtney Love made history Wednesday as the first person to go to trial to defend herself against charges of libel on social media—an act known as “Twibel.” | MORE »

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3 Tips to Help You Monetize Your Social Channels

The ability to monetize your social media channels is arguably one of the biggest challenges facing communicators and PR professionals. Sometimes it may feel akin to rolling a peanut up a hill. But correlating your social platforms to the top and bottom lines is not beyond the realm of possibility. It just takes a different mindset.
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Is This the Breakout Year for Listicles and Charticles?

The New York Times’ list of its most visited content of 2013 holds a couple key lessons for communicators. | MORE »

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LinkedIn Wants it to be Easier for You (and Your Non-Profit) to Change the World

This week, LinkedIn added a “volunteer marketplace” where users can search for philanthropic opportunities in their communities. | MORE »

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The Letter: An Old-School Communications Format That Still Works

In an age of sound bites, acronyms and 140-character messages, the long form letter is still a great way to communicate ideas.  | MORE »

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5 Things to Do When You’re in San Francisco for the Digital PR Summit

So why is San Francisco, in particular, on the brain now instead of say, the Côte d’Azur? Because PR News is headed to San Francisco for its Feb. 4 Writing Boot Camp and Feb. 5 Digital PR Summit, and I’m getting hungry | MORE »

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4 Ways to Channel Your Inner Bao Bao for Your Media Strategy

You don’t need to have a panda cub to follow the National Zoo’s media strategy. Here are some tips to follow to increase brand exposure. | MORE »

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On Leadership: Things a Great Boss Never Does

Whether or not the stifled entry- or mid-level employee wants to admit it, good leadership quells anxiety, even in the face of unsolvable problems. | MORE »

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