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6 Warning Signs That You’re Not Ready for Video

Look before you leap. Video is important, but not something you should take on without a plan. | MORE »

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How Unilever and Weber Shandwick Tangled YouTube Up in ‘All Things Hair’

There are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them. | MORE »

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Why You Should Adopt Live Streaming Today

It’s not too late to get in on the ground floor with Periscope and Meerkat. | MORE »

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8 Billion Reasons Why Facebook’s ‘Building the Best Place to Watch Videos’

The astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users. | MORE »

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4 Steps Toward a Productive PR Team

Here are some tips for creating a solid PR communications team that is dedicated, productive and creative. | MORE »

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A Social Media Checklist for Your Crisis Communications Plan

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face. | MORE »

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How CSR Can Help Your Brand Bond With Gen-Z

Knowing Gen-Z can help your brand use CSR to gain loyalty. | MORE »

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Measurement: Know Your Goals AND Objectives

You need to see both the forest and the trees when it comes to knowing what you want. | MORE »

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3 Things Chipotle’s Done Right Post-E. Coli—and a Few Misses

How Chipotle has reacted to a possible E. coli outbreak in six of its outlets. | MORE »

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5 Tips to Launch an Electrifying Corporate Narrative

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail. | MORE »

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