Celebrating the New Year is nothing groundbreaking, but this quintessentially New York tradition has an unexpected origin.
Nothing bad will come of shoppers delaying their spending sprees, but communicators waiting until the last minute can and will make their job much harder.
The Sony hack provides a lesson in how a brand that become victims of such an attack should conduct its messaging.
No doubt, the press release will continue to evolve. But whatever new form it takes the fundamentals of writing a solid press release (that will get read by the intended audiences) are not going away anytime soon.