B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. Here are some tips to help you gain valuable coverage in the specialized world of trade press.
The growing connection between PR and IT can really help lead an organization in the direction of innovation and change. Mobilizing these two departments to find synergies will help them work together to achieve the same goals.
For brands and organizations that are just beginning to develop their online video programming, a good deal of the content will initially focus on creating mini documentaries and conducting interviews with C-level executives and other senior managers.
Here’s a selection of ten books PR pros will be reading this summer that will make sure you’re turning plenty of pages.