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Donald Sterling Put the Whole NBA in Crisis Mode. What if You Were His Communications Pro?

While the crisis and reputation management boat has almost definitely sailed for Sterling and the Clippers PR team, there are still some valuable lessons to learn from how this story has played out. | MORE »

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A New Way for PR Pros to ‘Milq’ Their Content

Milq, a new website and app launching on Monday, is designed to help users curate content into a permanent collection of topic pages, or “beads.” For PR pros and communicators, the platform is an online-media vehicle that could help them separate their content from the pack. | MORE »

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Google+ or Google Minus? With Creator’s Departure, Questions Raised Anew

In a heartfelt post on his personal Google+ page, Gundotra praised his colleagues and Google CEO Larry Page, going on to explain that “now is the time for a new journey.” | MORE »

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6 Things PR Pros Should Know About FB Newswire

With the launch of FB Newswire, Facebook is fixing it so journalists go to Facebook first for important news and trends. | MORE »

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10 Steps to Launching a Successful CSR Program

Empowering your employees to be your CSR ambassadors will help them to develop a stronger attachment to your company while giving back to their communities and working to make your operations more sustainable. | MORE »

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How FCC’s Proposed Internet Rules Will Impact Communicators

The FCC’s proposed new rules for broadband access could have a big affect how communicators do business on the Internet.  | MORE »

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Is PR Really Any Good at Turning Big Data Into Action?

The transformative nature of big data and analytics—and how they impact PR and communications—took center stage Wednesday at the inaugural Chief Digital Officer Summit, hosted by Time Warner. | MORE »

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#myNYPD Campaign Draws the Wrong Kind of Twitter Engagement

The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception. | MORE »

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Using Social Media as a Digital Life Preserver in Crisis Communications

While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges. | MORE »

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Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR

The effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads. | MORE »

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