Water Cooler


3 Ways PR Pros Can Prove Social Media Success

November 11th, 2015 by

Social media success does not readily translate into a higher ROI for your brand. Here are some questions to ask to help clear things up.


Loyalty Expert Takes PRSA Audience on 100,000-Year Journey

November 10th, 2015 by

A loyalty guru discusses the various elements that hard-wire the human brain to be loyal.


4 Ways to Get the C-Suite to Brag About Your Success

November 10th, 2015 by

When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives.


PR News Announces 2015 Digital PR Awards Winners

November 9th, 2015 by

PR News recognized the winners and honorable mentions at its 2015 Digital PR Awards luncheon at the Yale Club in New York City on November 9, 2015.


Coca-Cola, KIND Execs Discuss Link Between Products, CSR and Transparency at PRSA Day 2

November 9th, 2015 by

Green Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands.


6 Warning Signs That You’re Not Ready for Video

November 9th, 2015 by

Look before you leap. Video is important, but not something you should take on without a plan.

How Unilever and Weber Shandwick Tangled YouTube Up in ‘All Things Hair’

November 6th, 2015 by

There are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.


Why You Should Adopt Live Streaming Today

November 6th, 2015 by

It’s not too late to get in on the ground floor with Periscope and Meerkat.


8 Billion Reasons Why Facebook’s ‘Building the Best Place to Watch Videos’

November 5th, 2015 by

The astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users.


4 Steps Toward a Productive PR Team

November 4th, 2015 by

Here are some tips for creating a solid PR communications team that is dedicated, productive and creative.