In the current economic climate, PR agencies have to make sure that they are able to deliver quality work to their clients—and then some. But even the best agencies are prone to trip up every now and again.
At a crisis management workshop at the Counselors Academy conference led by Joan Gladstone of Gladstone International, attendees were asked if they were prepared to say yes whenever a clients asks for help in a crisis. “If not, you’re taking a big risk that your clients may go elsewhere for crisis communications counseling and other PR services,” Gladstone said.
PR pros and journalists are supposed to have the answers to questions about writing style, and if they harbor more questions than answers, they may be too embarrassed to ask a colleague.
PR communicators can learn a lot from this year’s Pew Research State of the News Media report to help guide their efforts.
In this exclusive article for PR News, Jeremy Miller offers a preview of his Digital PR Conference keynote presentation by drawing on Principle 6 from his book “Sticky Branding,” which is to use brand storylines to inspire your audience to say, “That’s interesting. Tell me more.”