Social media success does not readily translate into a higher ROI for your brand. Here are some questions to ask to help clear things up.
A loyalty guru discusses the various elements that hard-wire the human brain to be loyal.
When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives.
Green Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands.
There are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.
The astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users.