Water Cooler

5 Things a PR Pro Can’t Live Without

August 5th, 2013 by

Everyone has that one item he or she simply can’t live without. PR News asked its readers on Facebook to tell us exactly what that thing is, and the results are in.

A 5-Step PR Measurement Methodology Checklist

August 2nd, 2013 by

Most measurement experts recommend foregoing the search for a magic monitoring and analysis tool. Instead, communications pros should develop a methodology—an overall approach that can be modified over time.

Women Weigh in On Biggest Work Obstacles

August 2nd, 2013 by

Women dominate the PR industry everywhere but the executive level. However, a lack of women in the C-Suite is a problem not isolated to the communication field.

Weber Shandwick

5 Key Tips for PR Pros to Avoid Burnout and Stay Motivated

August 1st, 2013 by

Knowing how and when to unplug will be one of the key skills for communications leaders in the coming years, says Greg Swan, SVP of digital & interactive for Weber Shandwick.

Be Happy, Work Hard: PR Pros’ Advice to Former Selves

August 1st, 2013 by

Even though Cher didn’t famously belt out, “If I could turn back time…” until the 1980s, the desire to go back and fix the mistakes of your youth has been around since time immemorial. We took to the PR News Facebook page to ask what advice communications professionals would give to their 21-year-old selves.

Top Weiner Aide Offers Communicators a Lesson on How Not to Talk to Reporters

July 31st, 2013 by

If Anthony Weiner thought his campaign woes couldn’t get any worse, then Barbara Morgan likely changed his mind. Morgan is Weiner’s communication director and yesterday she responded to a former intern’s tell-all article in the Daily News with a barrage of insults and obscenities, which adds yet another layer of discreditable behavior to the campaign.

3 Clutter-Busting Tips for Your Press Releases and Email Pitches

July 31st, 2013 by

Andrew Hindes, president and founder of PR and marketing copywriting company The In-House Writer, will be leading press release and email pitch writing clinics at PR News’ Writing Boot Camp in San Francisco on Aug. 5. He offers three tips to cut through the clutter.

5 Tips on How to Boost Your Content Marketing Strategy

July 30th, 2013 by

Brands of all stripes ignore content marketing at their own peril. As more and more media budgets shift from ad schedules to demand for content marketing and native advertising, companies need to have a legitimate strategy in place.

Coca-Cola’s Lawyers Claim Consumers Are Dumb To Believe Vitaminwater is Healthy

July 30th, 2013 by

A four-year-old lawsuit concerning the false advertising of Vitaminwater as a health drink continues to cause problems for Coca-Cola. The soft drink giant’s legal team has argued from the beginning that: “no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”

FedEx Package Tosser Mea Culpa: We’re All Crisis Managers Now

July 29th, 2013 by

By now, you’ve probably seen the video of a FedEx courier carelessly tossing bosses into the back of her truck. The other man in the video is a security guard named Bob Marge, and he wants you to know that he’s sorry.