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Facebook Exchange Promises Real-Time, Targeted Reach 

The new Facebook Exchange ad platform targets Facebook users based on their Web history. | MORE »

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Seven Pinterest Tips for the First Lady

Michelle Obama has created her own Pinterest account, and here are some tips that may help her increase her reach. You’re welcome, Michelle! | MORE »

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Seven Pinterest Tips for the First Lady

Michelle Obama has created her own Pinterest account, and here are some tips that may help her increase her reach. You’re welcome, Michelle! | MORE »

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Twitter’s New Tailored Model: Personalization Through Tracking

Twitter can now recommend tweeters to follow based on tastes gleaned from your Web browsing data. | MORE »

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Twitter’s New Tailored Model: Personalization Through Tracking

Twitter can now recommend tweeters to follow based on tastes gleaned from your Web browsing data. | MORE »

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L’Oréal Blends Facebook, Pinterest for Hair Color Product Campaign

The individual powers of Facebook and Pinterest are well documented; but can they generate the massive awareness that L’Oréal seeks? | MORE »

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L’Oréal Blends Facebook, Pinterest for Hair Color Product Campaign

The individual powers of Facebook and Pinterest are well documented; but can they generate the massive awareness that L’Oréal seeks? | MORE »

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Dark Scenario of Unfettered Tweeting Plays Out on @Sweden

Worried that your organization is getting tarnished on social media by its own employees? Relax—at least your handle isn’t @Sweden. | MORE »

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Dark Scenario of Unfettered Tweeting Plays Out on @Sweden

Worried that your organization is getting tarnished on social media by its own employees? Relax—at least your handle isn’t @Sweden. | MORE »

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Adidas Launches Large-Scale Ad Campaign on Tumblr

The blog platform’s first big-brand campaign marks an effort to become a revenue generator—but will advertising be acceptable to its devoted user group? | MORE »

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