Brands of all stripes ignore content marketing at their own peril. As more and more media budgets shift from ad schedules to demand for content marketing and native advertising, companies need to have a legitimate strategy in place.
A four-year-old lawsuit concerning the false advertising of Vitaminwater as a health drink continues to cause problems for Coca-Cola. The soft drink giant’s legal team has argued from the beginning that: “no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”
By now, you’ve probably seen the video of a FedEx courier carelessly tossing bosses into the back of her truck. The other man in the video is a security guard named Bob Marge, and he wants you to know that he’s sorry.
Madison Avenue is getting a makeover. Publicis Groupe and Omnicom Groupe are merging to form the world’s largest advertising holding company, with annual revenue of about $23 billion. But where was PR?
Maintaining a satisfactory work environment is not only an ethical practice, but also a way to help craft a quality external image. 24/7 Wall St. recently released its list of America’s worst companies to work for and identified nine exceptionally bad corporate work environments.
Former President George H.W. Bush shaved his head to show support for a two-year-old suffering from leukemia, according to Politico. Patrick, surname withheld, is the son of a member of Bush’s security detail.
SeaWorld is taking preemptive action against a new documentary that’s highly critical of the aquatic theme park. But the move could be seen as an overreaction that ends up backfiring on SeaWorld.
At PR News, we often write about how to stay on the good side of people like journalists or consumers. Yesterday, we decided to ask what really grinds your gears, as communications professionals.