The opening session of the PR News Writing Boot Camp kicked off with quotes from some of the great ones—not public relations superstars, mind you, but literary geniuses such as Sylvia Plath, Herman Melville and Gabriel García Márquez.
Knowing how and when to unplug will be one of the key skills for communications leaders in the coming years, says Greg Swan, SVP of digital & interactive for Weber Shandwick.
Even though Cher didn’t famously belt out, “If I could turn back time…” until the 1980s, the desire to go back and fix the mistakes of your youth has been around since time immemorial. We took to the PR News Facebook page to ask what advice communications professionals would give to their 21-year-old selves.
If Anthony Weiner thought his campaign woes couldn’t get any worse, then Barbara Morgan likely changed his mind. Morgan is Weiner’s communication director and yesterday she responded to a former intern’s tell-all article in the Daily News with a barrage of insults and obscenities, which adds yet another layer of discreditable behavior to the campaign.
Andrew Hindes, president and founder of PR and marketing copywriting company The In-House Writer, will be leading press release and email pitch writing clinics at PR News’ Writing Boot Camp in San Francisco on Aug. 5. He offers three tips to cut through the clutter.
Brands of all stripes ignore content marketing at their own peril. As more and more media budgets shift from ad schedules to demand for content marketing and native advertising, companies need to have a legitimate strategy in place.
A four-year-old lawsuit concerning the false advertising of Vitaminwater as a health drink continues to cause problems for Coca-Cola. The soft drink giant’s legal team has argued from the beginning that: “no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”