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5 Ways to Best Leverage Social Media Metrics

Don’t get bogged down with tying social media measurement to traditional PR metrics—use social data to move your audiences from engagement to action, says SkySEO’s Dawn Allcot. | MORE »

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5 Ways to Get Your CSR Efforts Recognized

Few things can influence public opinion and build a good reputation as effective CSR programs. Here’s how to make your CSR efforts more well-known. | MORE »

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5 Ways to Get Your CSR Efforts Recognized

Few things can influence public opinion and build a good reputation as effective CSR programs. Here’s how to make your CSR efforts more well-known. | MORE »

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Social Guidelines Come to Fore at London Olympics

A Greek athlete gets tossed from the Olympics because of an offensive tweet. | MORE »

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Social Guidelines Come to Fore at London Olympics

A Greek athlete gets tossed from the Olympics because of an offensive tweet. | MORE »

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YouTube Pushes for Transparency in Comments

The video-sharing site is on the verge of prompting users to display their real names when commenting. | MORE »

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YouTube Pushes for Transparency in Comments

The video-sharing site is on the verge of prompting users to display their real names when commenting. | MORE »

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Identify Yourself, Abby Farle: Chick-fil-A’s Troubles Move Online

The restaurant chain was already mired in controversy with its stance against gay marriage. Now it’s been accused of creating a fake Facebook account to defend itself online. | MORE »

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Identify Yourself, Abby Farle: Chick-fil-A’s Troubles Move Online

The restaurant chain was already mired in controversy with its stance against gay marriage. Now it’s been accused of creating a fake Facebook account to defend itself online. | MORE »

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3 Tips for Handling a Hostile Crowd

If anyone knows how to handle a hostile audience, it’s a stand-up comedian. Here, Peppercom’s chief comedy officer Clayton Fletcher offers three ways to manage a tough crowd. | MORE »

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