Coca-Cola has revamped its website and is featuring more content for consumers, a sure sign that the trend of brands becoming "media companies" is picking up steam.
Writing and sending e-mails seems to take no effort at all—and therein lay the potential pitfalls.
In recognition of Veteran’s Day on Nov. 11, we’ve highlighted organizations that are using their brand power to honor our nation’s veterans.
What are the worst mistakes a PR pro can make when crafting a press release? We’ve got four for you to keep in mind.
Nearly 70% of small businesses are spending more time and money on social media than they did a year ago, but only a third are publishing to their social networks each day, according to a VerticalResponse study.
Joanne Bamberger, founder of political blog PunditMom has this advice for PR pros: Treat bloggers as professionals, and they’ll do the same for you.
Had enough of Fifty Shades of Grey and Bossypants? Make room on your shelf for Edelman and the Rise of Public Relations.
The popular mobile photo sharing app gives communicators a new Facebook-like platform for sharing photos.
As we wait to see who is elected president of the United States, here are 15 Twitter accounts for all of you second-screeners out there.
With the campaign coming to a close, trust and change become the focal points of the two presidential candidates’ messaging.