Water Cooler

5 Tips for PR Pros Starting Out on Instagram

August 16th, 2013 by

Not all social media platforms are created equal. Each one has its own unwritten rules and regulations.

Don’t Sell Shoes, Cars or Vacations? Your Brand Still Has Video-Ready Stories to Tell

August 15th, 2013 by

Video is just about the most shareable content there is. That’s all well and good for B2C brands with vivid products and services to sell, but B2B companies and nonprofits have to dig a little deeper to find stories to tell with video.

4 Tips For Developing Dynamic Brand Stories

August 15th, 2013 by

Content marketing continues to proliferate throughout traditional and digital media, and it has become clear that the practice is not a fad. Brands are now becoming media companies on the fly, which is presenting many new challenges for communicators.

When PR Events Go Awry

August 14th, 2013 by

When putting together a PR event or promotional stunt, communicators need to consider the law of unintended consequences. The folks at LG didn’t think about that, apparently, when they started a race in Seoul to grab smartphone vouchers hanging from helium balloons, resulting in 20 people being injured and seven sent to the hospital.

8 Irresistible Incentives to Include in Your Content

August 14th, 2013 by

A large part of being a PR professional is getting people, whether journalists, consumers or stakeholders, to connect with the content that you’re putting on the page (or the screen). From pitches to press releases, if you can’t captivate your target audience, you’re not doing your job.

Domino’s Facebook Failure: You Love our Pizza? We’re Sorry!

August 13th, 2013 by

A social media rapid response goes awry when Domino’s delivered what appeared to be an automated response to a Facebook compliment.

5 Signs Your Employees May Have One Foot Out the Door

August 13th, 2013 by

It’s natural for people to come and go from an organization, but if you’ve got a mass exodus on your hands, there’s a problem. Of course, there are the usual clues—suddenly showing up in a suit and leaving for an inordinate amount of “doctor’s appointments,” for example—but are you aware of the more subtle indications that some of your employees are ready to bolt?

CEO’s Firing of Patch Creative Director Sends the Wrong Message

August 12th, 2013 by

Tim Armstrong was a media darling when he ran Google’s advertising sales, marketing and operations teams. But it’s been a different story since he became chairman-CEO of AOL in 2009, as Armstrong has struggled to right the AOL ship. The latest episode may not help matters, particularly when it comes to the perception of whether Armstrong is in full control of the company.

4 Insider Tips for Excellent Facebook Ads

August 12th, 2013 by

With constant algorithm and news feed updates, Facebook can be a tough landscape to navigate for PR pros. Here are four tactics to make your Facebook ads soar.


3 Steps to Convince B2B Senior Leaders to Launch on Instagram

August 9th, 2013 by

Instagram reported earlier this year that it gets 8,500 likes and 1,000 comments per second. That’s exciting news for b2c brands that sell colorful products or exotic vacations, but for high tech and b2b brands, are these just two more ho-hum statistics?