Water Cooler

8 Irresistible Incentives to Include in Your Content

August 14th, 2013 by

A large part of being a PR professional is getting people, whether journalists, consumers or stakeholders, to connect with the content that you’re putting on the page (or the screen). From pitches to press releases, if you can’t captivate your target audience, you’re not doing your job.

Domino’s Facebook Failure: You Love our Pizza? We’re Sorry!

August 13th, 2013 by

A social media rapid response goes awry when Domino’s delivered what appeared to be an automated response to a Facebook compliment.

5 Signs Your Employees May Have One Foot Out the Door

August 13th, 2013 by

It’s natural for people to come and go from an organization, but if you’ve got a mass exodus on your hands, there’s a problem. Of course, there are the usual clues—suddenly showing up in a suit and leaving for an inordinate amount of “doctor’s appointments,” for example—but are you aware of the more subtle indications that some of your employees are ready to bolt?

CEO’s Firing of Patch Creative Director Sends the Wrong Message

August 12th, 2013 by

Tim Armstrong was a media darling when he ran Google’s advertising sales, marketing and operations teams. But it’s been a different story since he became chairman-CEO of AOL in 2009, as Armstrong has struggled to right the AOL ship. The latest episode may not help matters, particularly when it comes to the perception of whether Armstrong is in full control of the company.

4 Insider Tips for Excellent Facebook Ads

August 12th, 2013 by

With constant algorithm and news feed updates, Facebook can be a tough landscape to navigate for PR pros. Here are four tactics to make your Facebook ads soar.


3 Steps to Convince B2B Senior Leaders to Launch on Instagram

August 9th, 2013 by

Instagram reported earlier this year that it gets 8,500 likes and 1,000 comments per second. That’s exciting news for b2c brands that sell colorful products or exotic vacations, but for high tech and b2b brands, are these just two more ho-hum statistics?

Does Your Content Pass the ‘So What’ Test?

August 9th, 2013 by

With the deluge of data rushing at journalists on a daily basis, there’s a key question you should ask before you send along that press release: So what? If your latest “news” doesn’t have a satisfying answer to that question, you may as well send it to the abyss.

How to Get Your Press Release Quotes Used by the Media

August 8th, 2013 by

A great quotation can be the perfect bait for a journalist and, as New York University’s Don Bates says, “because they’re someone’s ‘own’ words, editors will almost never edit them except to correct a grammatical error.”

Google Debuts In-Depth Articles (Another Chance to Boost Your SEO Efforts)

August 8th, 2013 by

Google is launching a new feature that will display three in-depth authoritative articles that will complement search. Sources can vary depending on search topic.

Note to PR Pros: The 65-and-Older Set is the Fastest-Growing Social Media Demographic

August 7th, 2013 by

A recent Pew study shows that the demographics of social media users are changing quickly. The number of users has risen to 72%, a total that is up 5% from last year, and 64% since Pew began tracking it in 2005.