Despite operating in a highly regulated industry the onus is on public relations execs to develop a social-media presence.
In the wake of the Carnival triumph debacle, would you want to take a cruise for vacation? We got some decidedly mixed results from the PR crowd.
Communicators who think using CAPS in the email subject line is verboten should probably think again.
CEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo.
Backlash adds to the growing proof that, in a social-media age, consumers get the last word when companies announce changes to their products and services.
It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.