Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.
Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.
The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.
Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Traditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka.And even …
Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.
To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.
Anthony Weiner is back on Twitter. Here are tips for the “Weiner brand” as it wades back back in—some of which apply to any tainted brand.